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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the 'do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy "poof" of protection from frizz and damage.
Benefits
- Creates lasting volume and body
- Boosts shine
- Fights frizz and flyaways
- Thermal protection up to 450 F (232 C)
- Protects against pollution*
- Paraben-free
- Silicone-free
Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, so you don't need much). Distribute through damp hair. Style as usual.
Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Steareth-21, Diazolidinyl Urea, Cocamidopropyl Betaine, Limonene, Fragrance/Parfum.
Shipping Restrictions : This item cannot be shipped via air.
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VOLUME
Creates lasting volume and body
POLLUTION PROTECTION
Protects against pollution*
*laboratory tested using pollution particles.
HEAT PROTECTION
Protects against styling tools.
FRIZZ PROTECTION
All-day holding power
Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
I HAVE BEEN PURCHASING THE OLD JOICO MOUSSE FOR YEARS AND LOVED IT. THE ULTA STORES DON'T CARRY THE OLD MOUSSE AND TOLD ME I COULD BUY IT ONLINE. IS THE JOICO JOI WHIP FIRM HOLD DESIGN FOAM THE OLD PRODUCT OR THE NEW ONE?
- Asked by NALAN
- Official Answer By Joico - Brand EngageHi Nalan! Thank you for your love and loyalty! The JoiWhip Firm Hold Design Foam (7 Hold) is the original formula, just in new packaging. We also now have the Power Whip Whipped Foam (9 Hold), which is our newest mousse formula with a stronger hold. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joico JOI foam sold in stores, or only online?
- Asked by Chris
- Official Answer By Joico - Brand EngageHi Chris! Thank you for your question. JoiWhip Design Foam (7 Hold) can be found within most ULTA Beauty locations, however if your local store does not carry it, you can always order it directly through ULTA.com. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Curly hair
Describe Yourself
- 1Retiree with short hair , looking for a easy alt
- 154 year old female with naturally curly hair
- 1Curly hair. Love old moose. Used for years
Hair Type
- 4Straight Hair
- 3Wavy Hair
Most Helpful Positive Review
Love it!!
I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild ...
Most Helpful Critical Review
Joico Joi Whip Firm Hold Design Foam
FIRST OFF there clearly is an issue with those who work at Ultas warehouse! They take no care in how they package items to be sent out to customer's! The items always come damages and spilled all over the packaging / box! It's pretty tiring really that customers have to deal with this! Second off; t...
43 results
Bring back the old formula
This product is awful for curly hair. Why did they change it from previous the amazing firm hold formula? So disappointing.
Love it!!
Hair Type Wavy Hair
I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild and I really do not smell it, so it's just fine. What I really like about this product is it really makes my hair curl up from just being wavy and frizzy, to the curls lasting all day. I do not feel the stickiness that other reviewers have stated. I'm very pleased and will order definitely again….used it yesterday and had lots of compliments on my hair!
Best mouse I've tried on my 2c/3a long curly hair
This product leaves my hair feeling soft and bouncy, while providing a pretty strong hold. I do not need to use too much product. I am ordering another bottle :)
Really, Joico?
Super heavy, sticky. Top broke off both bottles.
Perfect
Love this and it this best out there right now. Really works well and glad I tried it despite the negative reviews.
