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Joico Joi Whip Firm Hold Design Foam #1
Joico Joi Whip Firm Hold Design Foam #1

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Joico Joi Whip Firm Hold Design Foam

Item 2579857

$22.50
Size:10.2 oz
  • Available to ship
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the 'do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy "poof" of protection from frizz and damage.

Details

Benefits

  • Creates lasting volume and body
  • Boosts shine
  • Fights frizz and flyaways
  • Thermal protection up to 450 F (232 C)
  • Protects against pollution*
  • Paraben-free
  • Silicone-free

How To Use

Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, so you don't need much). Distribute through damp hair. Style as usual.

Ingredients

Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Steareth-21, Diazolidinyl Urea, Cocamidopropyl Betaine, Limonene, Fragrance/Parfum.

Shipping & Coupon Restrictions

Shipping Restrictions : This item cannot be shipped via air.

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STYLE & PROTECT

VOLUME

VOLUME

Creates lasting volume and body

POLLUTION PROTECTION

POLLUTION PROTECTION

Protects against pollution*

*laboratory tested using pollution particles.

Heat protection badge

HEAT PROTECTION

Protects against styling tools.

FRIZZ PROTECTION

FRIZZ PROTECTION

All-day holding power

FOR EXTRAORDINARY VOLUME & BODY

FOR EXTRAORDINARY VOLUME & BODY

JOIWHIP DESIGN FOAM


Imagine a mousse that delivers extraordinary hold and crunch-free volume in the quest for the ‘do of your dreams. This airy whip of protection is the answer – leaving hair voluminous, shiny, soft, and protected from pollution and the rigors of heat styling. Thanks to the power of nourishing Moringa Seed Oil, each strand is cloaked in hydration, which staves off frizz and flyaways.


Directions: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.

Creates lasting volume & body...

Creates lasting volume & body...

HERE'S WHY YOU'LL LOVE IT


- Boosts shine

- Fights frizz and flyaways

- Thermal protection up to 450° F (232° C)

- Protects against pollution*

- Silicone & paraben-free

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JOICO STYLE & FINISH

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Joico’s Style and Finish Collection allows you the freedom to create the looks you love with serious protection from all sources of damage – including those caused by the environment, UV exposure, pollution, humidity, and daily use of thermal styling tools.

FAQ's

Q: My hair tends to go limp quickly. Will JoiWhip help?

A: Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy whip of protection.


Q: Does your hair feel crunchy after applying JoiWhip?

A: This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand.


Q: Can JoiWhip be combined with other styling products?

A: Yes! Try this volume-boosting foam near the root area to help create fullness. Then, apply Dream Blowout Protection Créme from mid-lengths to ends for a silky feel and glide power. And add Heat Hero for an important layer of thermal protection.

Q&A

Showing 2 out of 2 Questions
Q
I HAVE BEEN PURCHASING THE OLD JOICO MOUSSE FOR YEARS AND LOVED IT. THE ULTA STORES DON'T CARRY THE OLD MOUSSE AND TOLD ME I COULD BUY IT ONLINE. IS THE JOICO JOI WHIP FIRM HOLD DESIGN FOAM THE OLD PRODUCT OR THE NEW ONE?
Asked by NALAN
Official Answer By Joico - Brand Engage
Hi Nalan! Thank you for your love and loyalty! The JoiWhip Firm Hold Design Foam (7 Hold) is the original formula, just in new packaging. We also now have the Power Whip Whipped Foam (9 Hold), which is our newest mousse formula with a stronger hold. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is Joico JOI foam sold in stores, or only online?
Asked by Chris
Official Answer By Joico - Brand Engage
Hi Chris! Thank you for your question. JoiWhip Design Foam (7 Hold) can be found within most ULTA Beauty locations, however if your local store does not carry it, you can always order it directly through ULTA.com. Hope that helps! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

43 ReviewsWrite a Review
Ratings Distribution
Pros
1Price was reasonable
1This brand defines and holds my curls
1Smells Great
Cons
1Way to heavy on my hair, hard to style
1The new moose is watery and sticky! Causing friz
1Foam breaks down on hands
1Hard to determine amount and coverage
1Made hair feel weighed down, crunchy and dirty
Best Uses
1Curly hair
Describe Yourself
1Retiree with short hair , looking for a easy alt
154 year old female with naturally curly hair
1Curly hair. Love old moose. Used for years
Hair Type
4Straight Hair
3Wavy Hair
Most Helpful Positive Review
Love it!!

I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild ...

Versus
Most Helpful Critical Review
Joico Joi Whip Firm Hold Design Foam

FIRST OFF there clearly is an issue with those who work at Ultas warehouse! They take no care in how they package items to be sent out to customer's! The items always come damages and spilled all over the packaging / box! It's pretty tiring really that customers have to deal with this! Second off; t...

43 results

Bring back the old formula

Submitted 3 months ago

By Virginia R

From Portland

This product is awful for curly hair. Why did they change it from previous the amazing firm hold formula? So disappointing.

Was this review helpful to you?
Love it!!

Submitted 4 months ago

By Kathi

From Arizona

Hair Type Wavy Hair

I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild and I really do not smell it, so it's just fine. What I really like about this product is it really makes my hair curl up from just being wavy and frizzy, to the curls lasting all day. I do not feel the stickiness that other reviewers have stated. I'm very pleased and will order definitely again….used it yesterday and had lots of compliments on my hair!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Best mouse I've tried on my 2c/3a long curly hair

Submitted 5 months ago

By Leticia

From Colorado

This product leaves my hair feeling soft and bouncy, while providing a pretty strong hold. I do not need to use too much product. I am ordering another bottle :)

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Really, Joico?

Submitted 5 months ago

By GirlMom1975

From St. Louis

Super heavy, sticky. Top broke off both bottles.

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Perfect

Submitted 5 months ago

By SKNY

From NY

Love this and it this best out there right now. Really works well and glad I tried it despite the negative reviews.

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