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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Mini Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can't stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.
Benefits
- BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day
- BRAG A LOT: Apply 2 coats for extra length and thickness
- TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume
- Instantly adds the look of dramatic volume, fullness and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn't dry out lashes, fade or smear
- In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color
Features
- Cruelty-free
- Paraben-free
- Gluten-free
- Phthalate-free
- Ophthalmologist reviewed
- Dermatologist tested
- Clinically tested
Key Ingredients
- With flexible polymers, this ultra-creamy formula is designed to prevent clumping and create a long-lasting effect
- Conditioning agents help smooth and soften lashes
- Lash Brag's unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume
The formula is fully loaded with volume - no pumping necessary.
Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
Begin by applying mascara to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the brush through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
Water/Aqua/Eau, Paraffin, Acacia Senegal Gum, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Polybutene, Ozokerite, Vp/Eicosene Copolymer, Hydrogenated Vegetable Oil, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glycerin, Cellulose, Ethylhexylglycerin, Stearyl Stearate, Hydroxyethylcellulose, Polyester-11, Pvp, Disodium Edta, Aminomethyl Propanol, Phenoxyethanol, Black 2 (CI 77266) (Nano), Iron Oxides (CI 77499), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Brow Definer Deluxe with $35 Anastasia Beverly Hills purchase (valid thru 3/27/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1To make your lashes POP and look dramatic
- 1Lashes are beautiful
- 1On natural lashes
Describe Yourself
- 1Have naturally longer lashes
- 1White female
- 1Hispanic hair
Most Helpful Positive Review
Good but not my favorite
I am a hardcore fan of too faced mascaras but recently decided to try out a few other ones. Hourglass wands tend to work very well with my lashes so I figured this mascara would work well. It does have a nice formula that is perfectly in between wet and dry. I will say that on my lashes it is much m...
Most Helpful Critical Review
Bad!!!
I bought this a week ago and it delivered today when o opened it it came out dry with no proficyv
156 results
I absolutely love Anastaia mascara
I saw a friend with it on and I had to buy it and I wear it every time I go out.
Great, most of the time
Arrived dry, clumpy, and not of normal consistency
A new favorite
I needed a new purse mascara, and this one caught my eye. I'm super glad I grabbed it, not only is the size perfect but it's still comfortable to use. I love how big and full it makes my lashes. It also doesn't irritate my eyes if I wear it too long, so that's a big plus for me.
I love it!
Verified Reviewer
Reviewed at
I just love this mascara! Does not clump, stays on well without running. The texture and brush are great . Will buy again!
Excellent mascara
Verified Reviewer
Reviewed at
Fluffy long lashes when using. Goes on easily and does not flake. Removes quickly. I would definitely purchase full size.
