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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Simplify your styling routine with one miracle potion. Eva NYC's Mane Magic 10-in-1 Primer's multi-tasking formula gives hair its daily dose of vitamins and nutrients, with 10 benefits in one bottle.
Benefits
- 10 benefits: Strengthens**, Heat Protection**, Reduces Frizz**, Detangles, Softens, Cuts Drying Time**, Adds Shine, Nourishes, Smooths, UV Protection**
- Clinically proven to provide 2X less frizz for 24 hours*
- Clinically proven to deliver 3X stronger hair for 3X less breakage**
- Certified cruelty-free through Leaping Bunny, certified vegan, and certified GMO-free
- Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, and Benzophenone
- Made with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic trigger made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.
- Packaging may vary
Key Ingredients
- Argan Oil contains high levels of essential fatty acids, powerful antioxidants and vitamins A, C, and E. It’s great for moisturizing and keeping hair looking and feeling healthy.
- Sunflower Seed Oil is a natural emollient and lightweight oil pressed from seeds that are rich in vitamins A and E. Promotes shine and smoothness for healthy-looking and feeling hair.
Research Results
- Clinically proven to provide 2X less frizz for 24 hours**
- Clinically proven to deliver 3X stronger hair for 3X less breakage**
- Clinically proven to protect against heat up to 450°F, reducing breakage from - heat damage by 44%!**
- Clinically proven to reduce drying time**
- **Clinically tested to perform when compared to not using Eva NYC's Mane Magic 10-in-1 Primer
Use on damp hair. Shake bottle and lightly mist mid-lengths to ends prior to detangling or heat styling.
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Argania Spinosa (Argan) Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Squalane, Fragrance
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Questions
Ask a QuestionQ&A
Showing 5 out of 56 Questions
- Q
Will this product work for me if I have relatively straight hair or is it specifically for a certain hair type?
- Asked by C
- Official Answer By DO NOT USEOur Mane Magic Primer is for all hair types! It has 10 amazing benefits, focusing on creating frizz- free hair!Was this answer helpful to you
- Q
How high of heat protection does this product offer?
- Asked by Bay
- Official Answer By DO NOT USEHi love! Our Mane Magic Primer protects hair up to 450 degrees!Was this answer helpful to you
- Q
Does this product work well with your curly hair line? If so, would i use it before or after the curly hair styling cream?
- Asked by Jamiec
- Official Answer By DO NOT USEHi love! Our Mane Magic Primer works best on clean towel dried hair! You would first spray the Primer in damp hair following our Curl Cream! Was this answer helpful to you
- Q
Hi. I wash my hair twice a week but style it everyday. I usually let my hair air dry and use my heat protectant on dry hair before taking my wand or flat iron to it. Would you product work well in this scenario?
- Asked by Jennifer
- Official Answer By DO NOT USEOur Mane Magic Primer Spray is a heat protectant with 10 amazing benefits. We suggest using hot tools within the first hour or two to achieve the full benefits of the spray!Was this answer helpful to you
- Q
What does this product smells like? I get headaches easily by certain smells.
- Asked by Jasa H
- Official Answer By DO NOT USEHi love! Our signature scent includes notes of freesia, white flowers, woody warm amber, bourbon vanilla & white musk! It's a very warm, fresh scent overall.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 4471Daily Use
- 3265Thick Hair
- 3249Straight Hair
- 3229Curly Hair
- 2213Travel
Describe Yourself
- 2594Beauty Conscious
- 2482Product Junkie
- 1168Minimalist
- 979Survivalist / Minimalist
- 221Professional Stylist
Hair Type
- 3810Wavy Hair
- 2516Straight Hair
- 1356Very Curly Hair
Most Helpful Positive Review
OMG im in love
I use it on my hair before I style and after. Smells awesome. I pretty much have to hide it from my sister. I would totally recommend to friends and family.
Most Helpful Critical Review
Not really sure about this.
I purchased this product based in large part on the overwhelmingly positive reviews. I used this on already clean and dry hair to prepare and "prime" for my flat iron. I did a test spray on my hand and noticed the product came out in a fist, clear mist. The consistency felt quite oily/ "slippy" on m...
9051 results
Bad redesign, worse marketing
This is my all time favorite heat protectant. Words cannot describe how much it hurt me when I first saw this new bottle design. It's dreadfully ugly. You can tell Eva Nyc is trying to rebrand from playful and simple to more professional and salon-style. It doesn't take more than common knowledge to know that this is too offbrand to ever work. You can't make such a drastic brand redesign so rapidly. It's ridiculous, and they'll see how everyone truly feels about it when they see a decline in sales. I've also heard that they changed the ingredients so I will not be reinvesting. Overall, this horrible marketing and design strategies have enraged me to the point that I will no longer purchase this product.
Leaky, Leaky, Leaky!
I was happy with this product until the past 6 months maybe. I buy 3 bottles at a time, and my past 6 bottles ALL leak everywhere! I won't be buying this anymore just because they leak so much.
amazingggg
love it sooooo much
Better products out there
This hair did nothing for my frizz. It didn't make my curls feel soft or touchable. Not to mention the bottle is so small I assume anybody with thicker or longer hair is gonna fly through this bottle very quickly.
new packaging is weird.
I was hoping Eva NYC wasnt going to mess with their mane magic 10-in-1 primer. I wish the delusion stayed, because they did the dreaded thing. Fixing something that wasn't broken. The bottle would leak though, but you still had an adequate amount for the price you pay. Now, they have lessened product and raised the price. Especially to their once beloved hair mask. Taking out ingredients, playing sneaky. Will not be purchasing from them, after this disloyal chaos.