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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo #1
OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo #1

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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo

Item 2591872

  • 121 people have viewed this in the last 24 hours

$32.00
Size:8.5 oz
  • Available to ship
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Summary

Conscious Beauty at Ulta Beauty™

  • Vegan

OLAPLEX No.4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.

Details

Benefits

  • Neutralizes brassiness for brighter hair
  • Hydrates and softens hair

Research Results

  • 3X brighter hair*
  • 52% less breakage​ after one use***
  • *Compared to top purple shampoos.
  • ***After 1 use when used as a system, clinically tested.

Key Ingredients

  • Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
  • Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

How To Use

  1. Distribute evenly between palms first.

  2. Apply to wet hair. Lather fully.

  3. Leave on for 1-3 minutes. Rinse well.

For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.

Use weekly or as-needed.

Ingredients

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).

Shipping & Coupon Restrictions

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Review Snapshot

by PowerReviews

2178 ReviewsWrite a Review
88%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
151Wavy Hair
126Straight Hair
14Very Curly Hair
Most Helpful Positive Review
Blonde must have

As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...

Versus
Most Helpful Critical Review
Very disappointed overall - but this does take the brass out

I heard SO much hype about this company and was excited to try it out as my hair was damaged by chemical processing at a salon. However, I'm Very disappointed overall‚ I bought the full recommended products for my hair and some extras as my hair is really long‚ based on their quiz‚however my hair is...

543 results

Not worth the price

Submitted 4 days ago

By Ann

From Boston, MA

Hair Type Wavy Hair

Leaves skin purple but doesn't reduce brass. If you leave it in longer hair just turns purple. Leaves hair very dry. Need to mix with another shampoo and mask. Loaded with fragrance chemicals. Better off spending the extra $18 on kerastese.

Bottom Line No, I would not recommend to a friend

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Best ever

Submitted 2 months ago

By FuschiaBluebird

From Indiana

I love this purple shampoo. Ive tried many different brands and this one outshines all of them. I only use ot once a week and make sure I condition afterwards. My hair never seems dried out. I have highlights and toner as well.

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Olaplex purple toning shampoo

Submitted 3 months ago

By Sammy

From Pawtucket, RI

I loved how blonde this toning shampoo made my hair. I began to notice my hair was thinning after every use. I only used it once a week, as suggested by my hairdresser. Now, I'm spending a ton of money on hair regrowth treatment. 😔😟😥 I highly suggest not using this product.

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READ!

Submitted 3 months ago

By kaelyn

From Milwaukee, WI

i bought this product back in 2023 when i went all over platinum and it worked like magic.. a year later i tried it again and my hair feels so dry. it made my hair extremely healthy before, what changed?!

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SO drying!!!

Submitted 3 months ago

By Kels

From Lansing, MI

I bought this because my hair stylist recommended it to me because I recently got highlights. I really cant explain how much i hate this product lol. it tones well, sure. but, it is SO drying. whenever i use this shampoo, i have to do a hair mask beforehand AND condition afterwards. it makes your hair feel like straw. bleach is already very drying on your hair (obviously) so using a shampoo that dries it out even more is not helpful whatsoever. i would highly advise against buying this product if youre like me and value moisture. i would recommend using a purple hair mask instead, personally. that way you remove the brassy tones but still are moisturizing your already damaged, dry hair.

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