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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
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Highly pigmented Paul Mitchell Platinum Plus Deep Violet Shampoo provides powerful weekly toning for medium to dark blondes or highlighted blondes.
Benefits
- Delivers 5x more toning power than Platinum Blonde Violet Shampoo
- Deep violet formula corrects yellow, brassy tones + brightens highlights
- Improves manageability + adds shine
- Ideal for medium to dark + highlighted blondes
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Made without gluten
- New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner.
Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free BondRX Treatment Mask with $45 Paul Mitchell purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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by PowerReviews
Ratings Distribution
Hair Type
- 1Straight Hair
6 results
The perfect purple shampoo
Hair Type Straight Hair
I have tried many purple shampoo's and this is the only one that leaves me hair feeling healthy.
Best purple shampoo I've tried
I have had cool blonde ashy hair for 20+ years. I have tried TONS of purple shampoos. Most of them are too drying. This one is not. It will stain your hands if you dont rinse it off quickly. I leave this on my wet hair for about 4-5 minutes. Ive left it on longer before and it did leave a light purple tint to my ends. I am very happy with the results I achieve from using this product. Will repurchase again!
Leaves my hair purple
I've used this shampoo twice now. Both times it's left my hair stained purple and my hand and nails are also stained purple. I've scrubbed and scrubbed but it will not come off. I do not suggest this shampoo. My hair still has the brassy color also.
Yes
Verified Buyer
Love this product. My hair is finally feeling healthy and soft even though my hair is highly processed " highlights plus greying ☹️
It's Does The Job
Verified Buyer
I began using blonde shampoos back in 2017 when I had my hair professionally colored blonde. I noticed once my roots began growing out, blonde shampoos kept the brassiness out, made my medium brown hair appear darker and kept my grey/silver hair looking white. I've used several different brands and almost all of them have done a decent job of doing all of the above. This one has a pleasant smell of roses which tends to fade after drying so no overwhelming scent throughout the day. It's not too drying on my scalp and hair which is nice since sometimes blonde shampoos will do this. The size is good for the price so I will purchase this again.