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HAIR TYPE |
Fine, color-treated |
Normal, dry color-treated |
Fine, dry color-treated |
Damaged, color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Very dry, dull color-treated |
|
HAIR CONCERN |
Lack of volume, fullness, body |
Dryness, lack of moisture |
Dryness, lack of moisture |
Damage, split ends, breakage |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Dryness, lack of shine |
|
BENEFITS |
Body and fullness |
Moisture and softness |
Moisture and softness |
Strength and softness |
Neutralizes brass |
Smoothness and frizz control |
Softness and shine |
|
KEY INGREDIENTS |
Wheat Protein, Eucalyptus Leaf |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Keravis, Golden Marula Oil |
|
FRAGRANCE NOTES |
Pink Grapefruit, Wild Rose |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Raspberry, Peach, Water Flower |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Dewy Pear, Ylang Ylang |
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Sustainable Packaging Brand
Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair.
Benefits
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Wheat Protein: Adds volume to hair
- Eucalyptus Leaf Extract: Supports hair follicles for optimal growth
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
For best results follow with Pure Volume Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.
Precautions: In case of contact with eyes, rinse them immediately.
Aqua/Water/Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum/Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, CI 17200/Red 33, Potassium Sorbate.
100% Vegan Ingredients = No animal derived ingredients or by-products.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Does the volumizing line have alcohol in its products?
- Asked by Ariana
- Official Answer By Pureology - BEHi There! Thank you for asking about our Pureology Pure Volume Shampoo.ZeroSulfate®, 100% Vegan Formula Color protection from patented Antifade Complex®. Alcohol may be present in many categories of hair, cosmetic and hygiene products such as hair styling products, foundations, perfumes and deodorants. It facilitates the penetration of active ingredients and promotes the deposit of ingredients on the skin or hair.Was this answer helpful to you
- Q
How many coupons can I use when having products mail delivered?
- Asked by Josie
- Official Answer By Pureology - BEHi There! Please visit Ultabeauty.com for more information about coupons and current promotions!Was this answer helpful to you
- Q
My hair is baby fine, color treated and THIN. Is this Volume Shampoo where I need to be or with something more growth encouraging?
- Asked by Lady Cee
- Official Answer By Pureology - BEHello there Lady Cee; based on your shared information, Pureology Pure Volume Shampoo would be the best choice. Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair. We hope this helps!Was this answer helpful to you
- Q
Is this product good for oily hair?
- Asked by Ellie
- Official Answer By Pureology - BEHello there Ellie, thanks for asking about Pure Volume Shampoo. Those with oily scalps can benefit from this product since it is very lightweight. We hope this information helps!Was this answer helpful to you
- Q
Is this silicone free?
- Asked by Autumn
- Official Answer By Pureology - BEHello, To identify silicones in our products, look at the ingredients list on the packaging. They can be found under names such as DIMETHICONE, CYCLOPENTASILOXANE, DIMETHICONOL, PHENYL TRIMETHICONE, AMODIMETHICONE, and CYCLOMETHICONE.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily use
Describe Yourself
- 1Fine, straight hair (1B)
- 1Brown, straight thin hair
- 1Fine hair momma
- 1I have long, fine, & color-treated hair
Hair Type
- 20Straight Hair
- 15Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Brings the luxury hair salon experience to your ho
I waited a while to write this review as I wanted to ensure that my first impressions of this shampoo were accurate. The formula is a thick, creamy light pink with what appears to be iridescent. The bottle is quite small but the product is highly concentrated meaning you only need to use a dollop or...
Most Helpful Critical Review
Terrible
I'm a Pure Volume super fan but not a fan of the new version. I used the original shampoo for nine years before you changed the formula the first time. I didn't like it. Then you brought back the original version Pure Volume for Extra Sensitized and I was so excited and thankful. Then you changed th...
743 results
I DO NOT recommend.
I've come to the conclusion that I just cannot use Pureology products at all. I first tried Pureology Hydrate shampoo. While washing my hair, my hair fell out in clumps. CLUMPS. I just recently gave Pureology Volume a try. My face, neck, chest + back was completely covered in breakouts. My skin was covered in bumps. I use an antibacterial body wash and that wouldn't even touch it. I'm not sensitive to products, but Pureology has something in their shampoo for my hair to fall out in clumps + breakout (looked like a allergic reaction, not just a basic breakout).
DO NOT USE!!!!
Destroyed my hair after one use. COMPLETELY stripped it. STOP GIVING THIS OUT AS SAMPLES
Shampoo is like using detergent
Hair Type Wavy Hair
I love and have been using the Hydrate Sheer shampoo for years, but wanted a volume shampoo as my hair thins so thought I'd stay with Pureology. This was the worst shampoo I've ever used. Only used a small amount and It stripped my hair and made it feel like tangled straw. It took a lot of effort and conditioner to be able to get a brush through. Would never use again.
I will buy this shampoo again!
Great shampoo
My favorite
Love it
