Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Odele Purple Shampoo helps neutralize brassy tones in blonde, silver + gray hair. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health.
Benefits
- Neutralizes brassy tones
- Brightens blonde, silver, + gray hair color
- Protects color
- Best for all hair types + textures, especially those in need of protecting their intended hues
Features
- Violet Pigmented
- Dermatologist Tested
- Color Safe
- Vegan
- 100% Natural fragrance of cucumber, ylang ylang + oak moss
- Woman Owned + Operated
- Gender Neutral
Formulated Without
- SLS or SLES Sulfates
- Formaldehyde or Formaldehyde Donors
- Phthalates
- Synthetic Fragrances
Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid overcorrection of color.
Pre-caution: Avoid contact with eyes.
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance (All Natural), Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smells amazing!
Both the shampoo and conditioner came in an awesome little package, with a cute saying on the box. It made me excited to open it! I am a wavy blonde girl who always pulls golden or brassy so I use A LOT of purple shampoo and conditioners. I've tried them all. I suffer from migraines and sometimes ...
Most Helpful Critical Review
Honest Review Odele Purple Shampoo & Conditioner
First…stop waisting money on those over hyped expensive purple shampoos and conditioners. Odele made a beautiful set of products for gray and blond hair without using toxic chemicals. All pugmented shampoos and conditioners will infact make your hair a bit dry, adding a nice light oil afterwards is ...
223 results
Increases Shedding
I used the shampoo and conditioner several times a week for a whole summer because I wanted to tone/brighten my naturally blonde hair and take out the reddish/orange tint it can have. People did say that my hair looked lighter, but that could've just been because I was in the sun all the time. But it definitely made my hair fall out more than normal. At first I thought it was a coincidence, but even just using a different shampoo the next wash, less hair fell out. I haven't used it for a few months, and even less hair is shedding, but my hair feels thinner overall, so I'm hoping it'll grow back in time.
Greasy?
My hair is so greasy and gross, im so disappointed. I think im gonna give it away!
Helps keep my highlights light
I got blonde highlights added to my brunnette hair 7 months ago and ive been using this shampoo any time i notice its looking faded or dull. it works every single time very nicely, the only complaint i have is the smell of it, the smell is tolerable and you cant smell it after you wash it out but i just think having a better smell would make this product perfect
No more brassy hair and works well on curly hair
I got this product because I was curious if this purple shampoo would actually brighten my (natural) blonde hair. It does! I've been using this product for about 9-10 months about 1-2 times a week paired with the conditioner also from this brand. I notied the biggest difference after the first few washes. After almost a year of use, the changes aren't as drastic as they were after the first few washes, but my hair is a consistent, pure blonde color, with no brassy undertones. What really impressed me is that my hair isn't dry at all after washing, and it works well with my curly hair. Would 100% recommend!!
Useless
I stopped dying my hair several months ago and have been getting highlights toned silvery gray to embrace my natural grays. This shampoo has done absolutely nothing to help with keeping them from getting too yellow or brassy and it seems to be making them worse. This is cheap for a reason.
