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Summary
Bed Head's specially-formulated Serial Blonde Purple Toning Shampoo is powered by purple toners to banish yellow tones and brighten blonde hair in just one wash.
Key Ingredients
- Purple Toning Pigment: Neutralizes brassy tones in blonde hair, enhances cool tones
- Dimethiconol: Adds shine to brittle, dull blonde hair
- Amodimethicone: Helps prevent & control frizz, static and flyaways
Benefits
- Professional purple shampoo
- Great for both natural and artificial blonde hair
Use as often as necessary. Lather up and massage into wet hair. Leave in for 1-5 minutes depending on the desired effect. Rinse well and follow up with Serial Blonde Restoring Conditioner. Avoid contact with clothing.
Pre-caution: Avoid contact with eyes. If contact occurs, rinse with water.
Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Glycerin, Phenoxyethanol, Fragrance (Parfum), Carbomer, Coconut Acid, Sodium Isethionate, Dimethiconol, Polyquaternium-10, PPG-9, Laureth-4, Nonfat Dry Milk (Sine Adipe Lac/Poudre De Lait Écrémé), Hydrolyzed Pearl, Oryza Sativa (Rice) Bran Extract, Disodium EDTA, TEA-Dodecylbenzenesulfonate, Amodimethicone, Laureth-23, Sodium Benzoate, Lactic Acid, Citric Acid, Oryza Sativa (Rice) Germ Oil, Xanthan Gum, PEG-45M, Magnesium Nitrate, Cetrimonium Chloride, Trideceth-12, Potassium Chloride, Silica, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Hexyl Cinnamal, Linalool, Ext. Violet 2 (CI 60730), Mica (CI 77019), Titanium Dioxide (CI 77891).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this stuff !
Hi died my hair with highlights not too long ago and I got this bad had cereal blonde purple toning shampoo for Cool blondes So that I can tone the orange out of the blonde. I have used it once or twice already you're supposed to leave it until 1 to 5 minutes depending on desired effect I left it in...
Most Helpful Critical Review
Definitely tones our brassiness
I used this shampoo on my blonde hair yesterday and followed the directions on the back side of the bottle. I lathered the product into my hair and let it sit for 1-2 minutes. After rinsing + blow drying my hair it has turned grey as if it has been over toned. I was a bit shocked as my other purple ...
235 results
Watery
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
It help with brassiness, but so liquidy that it gets all over your shower. I have yet to find one that isn't watery. I want a thick good purple shampoo
Maintenance
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo is great for helping maintain your blonde cool. It's not as strong as I was hoping for it to be, but great for maintenance and affordable.
Decent💐
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
It's a good product, it does what it needs to but it is pretty drying. I wasn't a huge fan of the smell either but all in all the product does what it needs to.
This doesn't dry out my hair like other purple shampoos!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This brand is known to be more affordable which I appreciate and this shampoo gets the job done!! This shampoo doesn't leave my hair dry and dull like other purple shampoos I have tried including the high end brands! I love how the shampoo lathers up very nicely and is just so easy to squeeze out the product because of the packaging!! Overall, I definitely recommend to give this a try!! It made my hair look brand new again!
Best lather!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I was surprised by this shampoo - the amount of product I used versus how much suds I got was insane! A little bit was more than enough for my hair and the smell was great too!
