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✓ Color Depositing Formula ✓ Neutralizes unwanted yellow undertones ✓ Stain resistant |
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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix's So Silver Purple Shampoo for Blonde Hair helps to brighten and banish unwanted yellow tones in blonde hair, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
Benefits
- Color depositing purple shampoo
- Neutralizes brassy or yellow tones in blonde and silver hair
- Leaves cool finish
Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results. So Silver Conditioner. To maximize toning results use Total Results So Silver Triple Power Hair Mask 1-2x per week in lieu of the Conditioner.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.
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Questions
Ask a QuestionQ&A
Showing 5 out of 182 Questions
- Q
I saw a question asking why the formula was changed and you replied that it wasn't, but I know you have changed the fragrance because I am very sensitive to fragrance and I could tell immediately. I loved loved loved it before and now not at all. It makes me want to look for another purple shampoo. I don't understand why companies have a good thing going and feel the need to change it for no reason. So why was it changed?
- Asked by Very disappointed
- Official Answer By Matrix - Brand EngageHi there! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.Was this answer helpful to you
- Q
Why was formula changed? My bottle: water, sodium laureth sulfate, coco-betaine, sodium choride, glycol disterate, dimethicone, cocamide mipa, sodium benzoate, sodium hydroxide, citric acid, hexylene glycol, salicylic acid, carbomer, ci 60730 / ext. violet 2, guar hydroxypropyltrimonium chloride, fumaric acid, fragrance (f.i.l. c225801/1a)
- Asked by heymom3
- Official Answer By Matrix - Brand EngageHello Heymom3, thank you for asking about Matrix So Silver Purple Shampoo for Blonde Hair. Please know that we have only updated the packaging and the formula has not changed. We hope this helps.Was this answer helpful to you
- Q
My hair is two different colors. Blonde/silver on top and under neath is bright colors such as teal and fuschia colors to give me mermaid hair. Is this product safe to use since I have those colors underneath my hair?
- Asked by MermaidStyles
- Official Answer By Matrix - Brand EngageHello MermaidStyles, thanks for reaching out with your question. Based on your shared information we would recommend using our Keep Me Vivid Sulfate-Free Shampoo. Matrix Keep Me Vivid Sulfate-Free Shampoo uses the latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors. The product's fragrance includes notes of vanilla, coconut, and cotton candy. We hope this helps!Was this answer helpful to you
- Q
I am a brunette who recently had my hair bleached, and since my hair was so previously dark some blonde pieces are now turning orange. Should I use the so silver or brass off blue? I am wanting to eliminate the orange and my hair is somewhat stubborn.
- Asked by A
- Official Answer By Matrix - Brand EngageHi there! Our So Silver Purple Shampoo neutralizes brassy warmth and corrects yellow tones on blonde hair. As for our Brass Off Shampoo it deposits blue-violet pigments to neutralize and eliminate brassy/orange tones to maintain lightened hair. https://tinyurl.com/2j5c32q7Was this answer helpful to you
- Q
Can I use this on a daily basis?
- Asked by Cindy
- Official Answer By Matrix - Brand EngageHi there! We appreciate your interest in our So Silver Purple Shampoo. It is a professional salon clarifying shampoo that cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades. We do not recommend this as a daily shampoo. It should be used until brassiness is neutralized and then you can go back to your daily shampoo.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
2603 ReviewsWrite a Review
90%
Ratings Distribution
My Beauty Routine Takes
- 2310 Minutes
- 1830 Minutes
- 81+ Hour
Best Uses
- 228Daily Use
- 121Fine Hair
- 106Thick Hair
- 86Curly Hair
- 86Oily Hair
Describe Yourself
- 388Beauty Conscious
- 233Survivalist / Minimalist
- 155Product Junkie
- 37Minimalist
- 31Budget Shopper
Hair Type
- 470Straight Hair
- 372Wavy Hair
- 54Very Curly Hair
Most Helpful Positive Review
I will be buying this product again
I've been bleaching my hair for months and buying a cheap purple shampoo. I spent some extra money to try this and I was not disappointed. It took so much yellow out of my hair in one wash. It smells great too. The photo included in my review is the before and after of 1 wash with this shampoo.
Versus
Most Helpful Critical Review
Directions on how to use Here
I wish you would put the directions on how often too use and how long too leave it on your hair, I cant for the life of me read your micro print on the bottle at all
1307 results
Love this Product
Hair Type Straight Hair
Love this product
Yes I would purchase again
Hair Type Very Curly Hair
My hair has a glossy shine and soft to touch. Shampoo is rich in texture and lather. I would purchase the product again.
Love this stuff!!!!
Hair Type Straight Hair
Love this stuff!! I've tried other brands but this is the best for getting rid of the yellow cast that hard water (iron) causes on my white hair. A winner for me!
If you want silver/ashy use this
Okay so i have been ashy/silver blonde for about 4 years now and this is what i use. I actually didnt start out intentionally wanting to go the silver route, but I started using this and the hair dressers in the salon Id go to would always ask what I use, Id get stopped at the grocery store by ladies asking what to ask their hairdressers for to get my color, my hairdresser ended up calling me her muse. Lol all because i used this stuff. So let me say I use this once a week, and when I do I over-use it like a mask. Directions say to leave for 3-5 mins… I started using this for 10/20 mins at a time then rinsing. I shampoo twice with normal shampoo then use this and let it sit for 10-20mins or longer. What happens is, it leaves a silvery tint to your hair and kills the brass. I think it deposits silver. BUT it is drying (most purple shampoos are) so I would do a conditioning hair mask after. It really works. I had a hair dresser ask me and then he was shocked bc he said that this is one of the "weaker" purple shampoos but I over-use it like a mask and I get the results I want. Ill continue getting this stuff!
My everyday shampoo for keeping my blonde/silver bright
Hair Type Straight Hair
I have thin, straight, and slightly fine hair that is going gray and is also being processed for a bright blonde. This keeps both my blond and gray bright and shiny without drying or leaving a purple cast.
