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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
RMS Beauty's Straight Line Kohl Eye Pencil is a classic kohl eye pencil that lines eyes with rich, creamy color in just one swipe. Also included is a custom RMS beauty sharpener to keep things precise.
Benefits
- Rich, creamy color
- Ophthalmologist tested
- Nourishing, smooth application
- Features a sponge tip on one end to blend & smudge
- Included is a custom RMS beauty sharpener to keep things precise
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Meadowfoam seed oil: A naturally antioxidant-rich & plush emollient that conditions and softens skin creating the perfect base for makeup application
- Mango seed oil: Extracted from the pit of a mango, mango seed oil is an excellent moisturizer that is rich in natural fats & antioxidants to help hydrate dry skin
- Organic Jojoba oil: Rich in antioxidants, it mimics skin tone & texture to allow for easy absorption of nourishing skin benefits, while creating a protective barrier from environmental stressors
Research Results
- 100% agree, straight line kohl eye pencil glides on smoothly, creates a precise line, blends easily & is easy to apply, is richly pigmented, has dramatic color payoff, and creates defined eyes*
- 96% agree it has a creamy texture*
- 93% would recommend this product*
- 87% agree it lasts for 8 hours*
- *Results observed in a 30 day consumer study on 30 individuals
Draw precise lines to define the eye. Smudge for a smokey effect. Sharpen as needed to keep the tip pointed.
Plum Definition: Hydrogenated Jojoba Oil, Mica, Limnanthes Alba (Meadowfoam) Seed Oil, Caprylic/Capric Triglyceride, Mangifera Indica (Mango) Seed Oil, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, Silica, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate, Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
*Organic
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great pencil
I'm really enjoying the bronze pencil. It has just the right amount of pigment and metallic sparkle for a more softly defined eye. It's soft to apply but stays on nicely and is easy to smudge in for a more lived-in look (it even comes with a smudger on one end). Lastly, this product doesn't irritate...
Most Helpful Critical Review
Does not stay put, does not last
Love all (well, mostly all) things RMS, but this pencil has been a huge disappointment. It looks great . . . for the 10 minutes it lasts. I reapply, and it's gone again -- and what isn't gone becomes a giant smudge. Nothing I do makes a difference, whether it's the RMS powder or putting RMS primer u...
551 results
Lovely eye pencil. Glides on.
Reviewed at
Lovely eye pencil. Glides on. Love the sharpener that came with it.
Love the eye pencil, have all three
Reviewed at
I love these eye pencils the color is true and they are loaded with good ingredients. They are easy on my eye skin yet they don't flake. I have all three colors. I am hoping RMS with make a true brown.
Not forgiving
Reviewed at
Beautiful rich color but definitely not for beginners.
Love it!!
Reviewed at
Love this! This is the only eyeliner product I have used without any irritation. My eyes are very sensitive. So I can only use 100% CLEAN products. And the smudge sponge is a complete game changer! I love a clean, minimalist, almost no makeup look. I can use this eyeliner with the sponge. And it allows me to add a little depth on the corners of my eyes without having a harsh line.
Love this eye pencil!! The
Reviewed at
Love this eye pencil!! The shimmer in the color is beautiful and really makes your eyes pop!
