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HAIR TYPE |
Normal, dry color-treated |
Fine, dry color-treated |
Damaged, color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Dryness, lack of moisture |
Damage, split ends, breakage |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
|
BENEFITS |
Moisture and softness |
Moisture and softness |
Strength and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Raspberry, Peach, Water Flower |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 5Fine Hair
- 5Thick Hair
- 4Curly Hair
- 3Daily Use
- 3Oily Hair
Describe Yourself
- 13Beauty Conscious
- 3Product Junkie
- 1Recently dyed hair, and in between thin and thic
- 1Fine thin hair
- 1Dedicated Pureology user.
Hair Type
- 14Wavy Hair
- 8Straight Hair
- 2Very Curly Hair
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2274 results
Expensive
Hair Type Wavy Hair
I wanted to review this for sake of price vs effects. First off the shampoo smells divine and it's an extremely dark purple/blue. Make sure to clean your shower while using as it may stain. Performance is that it does lighten hair, infact my dark roots lightened (which I didn't want). Hair feels good/clean/slightly more moisturized a few days after shampoo and conditioner. I feel it's to expensive. Without blow dry my hair was puffy. I feel at that price it should be silkier. Would I recommend? Only for platinum blonde hair that needs treated, if your not full on platinum, I would not and if you have multicolored hair it could ruin the color. Honest opinion.
Good Shampoo
Hair Type Straight Hair
I use it once a month and it removes any yellow and leaves my hair shinny and clean. I am growing out my blonde dyed hair. My natural color is a very pale grey.
Helping Me Survive Until My Next Appointment
This shampoo is so helpful and does exactly what it is supposed to. I absolutely love it so much! It is helping me hold out until my next salon appointment!
Bright Blonde!
My hair was very warm brassy blonde, this purple shampoo took me to a pale light blonde, love it better than Wella! Highly recommend!
Corrects brassines
Hair Type Straight Hair
I use the travel size because I am not always blonde. However, this works the best in correcting my blonde highlights in the summer due to sun & salt water - it takes the brassiness out immediately.
