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HAIR TYPE |
Damaged, color-treated |
Normal, dry color-treated |
Fine, dry color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
HAIR CONCERN |
Damage, split ends, breakage |
Dryness, lack of moisture |
Dryness, lack of moisture |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
BENEFITS |
Strength and softness |
Moisture and softness |
Moisture and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
KEY INGREDIENTS |
Keravis, Astaxanthin |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
FRAGRANCE NOTES |
Raspberry, Peach, Water Flower |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Strength Cure Shampoo is a gentle, sulfate-free shampoo that fortifies and repairs damaged, color-treated hair.
Benefits
- Restores and repairs damaged hair
- Softens and protects color-treated hair
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Recyclable packaging
Key Ingredients
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply to wet hair, lather and, rinse. Follow with conditioner.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum/Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly (Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700/Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510/Orange 4.
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Questions
Ask a QuestionQ&A
Showing 5 out of 125 Questions
- Q
Will this product help restore my curls from heat damage ?
- Asked by Mady
- Official Answer By Pureology - BEHello Mady, thanks for asking about Pureology Strength Cure Shampoo! This shampoo is designed to improve hair health after chemical treatments or heat styling damage. We hope this helps!Was this answer helpful to you
- Q
Does it only come with the shampoo?
- Asked by Ashley
- Official Answer By Pureology - BEHello Ashley, thank you for inquiring about Pureology Strength Cure. The Strength Cure collection includes both a shampoo and a conditioner. We hope this information is helpful.Was this answer helpful to you
- Q
Is this shampoo for daily use?
- Asked by bls11
- Official Answer By Pureology - BEHello Bls11, thanks for asking about Pureology Strength Cure Shampoo. This product is safe for daily use. We hope this information helps!Was this answer helpful to you
- Q
Are your products cruelty free?
- Asked by Vicky
- Official Answer By Pureology - BEHello there Vicky, thanks for asking about Pureology Strength Cure Shampoo. We are pleased to inform you that Pureology is cruelty-free. We hope this helps!Was this answer helpful to you
- Q
Is this shampoo good if my hair is prone to falling?
- Asked by Jocelyn
- Official Answer By Pureology - BEHello Jocelyn, thanks for asking about Pureology Strength Cure Shampoo. Please know we do not have products that will treat hair thinning or hair loss. This line, however, will help strengthen your hair and prevent future breakage. We hope this information helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 2130 Minutes
- 51+ Hour
- 510 Minutes
Best Uses
- 139Daily Use
- 78Fine Hair
- 43Thick Hair
- 41Curly Hair
- 22Oily Hair
Describe Yourself
- 107Beauty Conscious
- 49Product Junkie
- 47Survivalist / Minimalist
- 23Brand Buyer
- 6Budget Shopper
Hair Type
- 182Wavy Hair
- 147Straight Hair
- 41Very Curly Hair
Most Helpful Positive Review
Not for me
PLEASE READ THIS REVIEW IN ITS ENTIRETY: Ok, first thing's first: Makes my hair soft, shiny, tangle-free, healthier, and kept my red color from fading. It did everything it says it does...and some. IT MADE MY HAIR FALL OUT! I have oily, fine, LONG hair. Prior to using this I had normal hair los...
Most Helpful Critical Review
Not happy at all!!!!
After using Pureology Essential Repair shampoo, condition and split end correcting treatment for years, to have it replaced with Strength Cure was like a slap in the face! My stylist always called the split end correcting treatment "medicine for the hair" and she was right. Strength Cure didn't leav...
755 results
Just started coloring? Start using!
Hair Type Very Curly Hair
I recently started using this shampoo after finally growing my hair out long enough to straighten! I saw my first 2 gray hairs and was so sadly surprised. I do a hair routine 1x/week. Every other week I use this shampoo along with the conditioner. So far it seems like my hair is loving it and I am seeing less breakage compared to the products I have used on my naturally textured hair.

Work as it says.
Hair Type Wavy Hair
Work as it says
Definitely should try
Hair Type Wavy Hair
After trying this shampoo my hair has increased in softness and I do feel like it gets less tangled than before using. My aunt now wants to buy it to try after seeing my hair.
My only shampoo
Love this shampoo. I have fine hair and this shampoo/conditioner makes it feel strong. I have had issues with hair loss and this does not make me lose hair
Would recommend!
Hair Type Wavy Hair
Review relevant for shampoo and conditioner! This shampoo and conditioner set smells great, and it leaves my hair feeling hydrated and stronger than before each use. As a blonde I need all the help I can get maintaining the health of my hair and Pureology just does not miss! Definitely recommend for anyone looking to fortify their hair.
