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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Briogeo Style + Treat Yuzu + Plum Oil Air Dry Hair Styling Cream. A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.
Benefits
- Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients
- Provides soft, touchable hold for low-maintenance styling
- Enhances and smooths hair's natural pattern for a lived-in, effortless look
Key Ingredients
- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors
- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair
- Super B-Complex: A proprietary blend of B vitamins that work together to promote healthy-looking hair
Research Results
- Up to 81% frizz reduction for 24 hours*
- *Based upon third-party laboratory study
Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed. For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.
Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol
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Style + Treat™
Style + Treat™ Yuzu + Plum Oil Soft Power Air Dry Cream
Style + Treat™ Styles you love. Clean ingredients you trust.
Yuzu Extract
A powerful antioxidant that protects hair from environmental aggressors.
Plum Oil
Provides lightweight moisture for softer, shinier, healthier-looking hair.
Super B-Complex
A proprietary blend of B vitamins that work together to promote healthy-looking hair.
Before + After
Clean + powerful haircare, naturally.
6-Free Hair Care
We pride ourselves on our “6-free” methodology, which is our promise to the Briogeo community that we will always say “no” to controversial and unnecessary ingredients like harsh sulfates, silicones, phthalates, parabens, DEA, artificial dyes, and many more.
Vegan, Cruelty & Gluten Free
All of our products are Vegan, Cruelty-Free and Gluten-Free.
NOVA Complex
Each of our products are infused with our proprietary NOVA Complex® -- Natural Oils, Vitamins, Antioxidants -- our signature healthy hair blend, which fortifies, nourishes and protects your hair naturally and effectively without the potentially questionable ingredients.
Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Very Nice Product!
I was excited to try the new Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream because a majority of the time I let my hair air dry instead of blow drying it. After taking a shower I applied this product to my damp, towel dried hair from mid lengths to ends and I brushed it through the ...
Most Helpful Critical Review
Ok product
As a woman who air dries their hair 95% of the time, I was really looking forward to using this product. I generally would use leave in conditioner as the last step. I might be the one was mistaken this product as a leave in conditioner type product, rather than a "curl/wavy" hair style product. I h...
119 results
It actually works???
I have spent a truly embarrassing amount of money on hair products. Not that much of it seemed to matter - and not that I helped anything. My hair is long, thin, bleached, and very wavy with some spirals, but flatter on top. There is ALWAYS frizz. Always. I blow dry my hair most of the time, because I just can't make my natural texture look good. I got a sample of this stuff as a GWP and, trying to give my hair a break from heat drying, slapped some in. Didn't really scrunch or enhance shape. Didn't use my trusty Aquis towel. Just smacked this in and went about my evening. There's no frizz. But the top also isn't weighed down? It feels like it has a little hold, my hair probably couldn't handle more than a day with this in. But I'm going to have to pick up a bottle. It may save me this summer when I don't want to dry my hair (why fight humidity/the forces of nature, which always win?)
I like it!
For reference- 2c/3a curly hair Just tried this product after washing then left it to air dry! I love how my hair looks and feels. Product is lightweight and my hair does not feel sticky (major plus). I love this as an option for low maintainence lightweight style during the week!
does a great job of
Reviewed at
does a great job of holding waves softly without crunchiness.
Fine limp hair ladies - I would give it 20 stars
Reviewed at
My hair is fine - baby fine - with no texture, no volume, thin, the worst hair type on the planet. WOW this product gives my hair texture, volume, fullness without even blow drying. I just run it through my shoulder length layered hair, let it air dry and a miracle occurs after it drys. I am 64 yr old and throughout my life have tried every product out there - this is it. I hope they do not discontinue. You will not regret it. Just apply to towel dry hair and go - it is simple and gives you a glamorous look without even trying.
Not what it's hyped to be
Reviewed at
This has a nice consistency and smell. I do think it helps with frizz, but not the be all end all. You definitely need a gel or mousse to tame the frizz and add definition to curls if that's what you're going for.
