Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Finally, your lashes have a superpower of their own! Get thicker, fuller, and longer-looking lashes! Better Not Younger's serum has been clinically proven to increase the appearance of lash density up to 82% in just 4 weeks*.
Benefits
- Up to 82% increase in the appearance of lash density in just 4 weeks.*
- Powered by a proprietary blend of peptides, vitamins and nutrients for healthier- and thicker-looking lashes.
- Better Not Younger's formula is clinically tested to be safe for lash and eye area.
- Vegan. Cruelty-Free.
- Made in USA.
- *Independent clinical study with daily use for 4 weeks. Individual results may vary.
Key Ingredients
- Pumpkin Seed Extract: Rich in amino acid, vitamins A, C, and potassium to support thicker-looking lashes.
- Biotin: To help strengthen lashes.
- Hyaluronic Acid: To help condition and smoothen.
- Peptide Complex: Our tailored peptide blend composed of essential amino acids to support healthier-looking lashes.
Formulated Without
- Sulfates
- Parabens
- Clean and dry eyelids and lashes.
- Apply a thin layer of serum to the skin of the eyelid at the base of the upper and lower eyelashes.
- For optimal results, apply once daily for 4 weeks. Designed specifically for thinning lashes.
Aqua(Deionized Water), Glycerin, Myristoyl Pentapeptide-17, Cyclomethicone, Bis-Vinyl Dimethicone Copolymer, Peg-12 Dimethicone, Biotin (Vitamin B7), Dl-Panthenol, Cucurbita Pepo (Pumpkin) Seed Extract, Cyanocobalamin (Vitamin B-12), Allantoin, Pyridoxine Hci (Vitamin B6), Hesperidin Methyl Chalcone, Steareth-20, Dipeptide-2, Palmitoyl Tetrapeptide-7, Polysorbate-20, Xanthan Gum, Sodium Hyaluronate (Hyaluronic Acid), Retinyl Palmitate (Vitamin A), Punica Granatum (Pomegranate) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf (White Tea) Extract, Phenoxyethanol, Ethylhexylglycerin.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 8 Questions
- Q
Can you use this product between lash lifts? Or is this product not recommended for people who do lash lifts? I get a lash lift every 6-8 weeks. My lash professional advises me to use oil free eye makeup remover, so I suppose my question may also be whether or not this serum is "oil free"? Thank you for your time.
- Asked by Laura
- Official Answer By Better Not Younger - Brand EngageYou can use our Lash Serum as it will make your lashes longer and stronger. Just make sure you do not use it 24 hours before or after the treatment. While there is oil in the formula, the application is on the base of your lash and should not impact the lift itself.Was this answer helpful to you
- Q
I just purchased this yesterday, and although I can hear a little liquid, barely any is coming out of the tube. I have to turn it upside down to get some on the brush, and takes about two applications. Is this normal?
- Asked by Aly
- Official Answer By Better Not Younger - Brand EngageWhen applying our lash serum, it is normal to feel that not much is being applied since its meant to provide a very thin layer. It’s designed that way so that just a tiny bit enters the follicle, in addition one tube can last you up to 3 months. You can try applying it on a dark sheet of paper and you should be able to see the wet line. I hope this clears it up, but if not and you think your product might be defective, please contact the Ulta Store where you got it for advice. Best, Nicole from Better Not YoungerWas this answer helpful to you
- Q
Is this safe to use while having eyelash extensions?
- Asked by StubbyLashGirl
- Official Answer By Better Not Younger - Brand EngageThanks for reaching out! We have not tested our Superpower Lash Serum with lash extensions so we cannot be 100% certain how it will affect them. Please contact your lash extension specialist to confirm if it is safe to use it. All the best, Nicole from Better Not Younger.Was this answer helpful to you
- Q
Like the many other products for lash enhancing serum can this formula change the color of the iris?
- Asked by Michigan Mom
- Official Answer By Better Not Younger - Brand EngageThanks for your interest in our products! No, there's no way our eyelashes serum could possibly change your eyes color! Best, Nicole from Better Not Younger.Was this answer helpful to you
- Q
Can this be used on eyebrows?
- Asked by mjlv
- Official Answer By Better Not Younger - Brand EngageYou can apply our Serums to your eyebrows. Nevertheless, our Superpower Lash Enhancing Serum was designed to provide a very thin layer when applied, so just a tiny bit enters the follicle. We suggest you try our Superpower Night & Day Brow Enhancing Duo specifically designed for the eyebrows with a clear night treatment, and a color day treatment (currently only available in Ash-Brown color)Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
Most Helpful Positive Review
Helped to regrow lashes
I already have decent lashes so I haven't noticed much difference in length and thickness, but I tried this after I developed a bald spot at the top of my lashes from crimping closer to the lash line because I wasn't seeing as much lift lately. I waited months for it to grow back naturally but I fin...
Most Helpful Critical Review
Verrry slow but verrry gentle
Naturally, I am disappointed in the remarkably slow growth (no growth?) of my lashes from using it diligently for three months--but then, again, I bought another unit! Why? I'm sticking with it one more time--as I am impressed with how gentle and pure it is compared to those prostaglandin lash ser...
101 results
Waste of money
I was looking for an alternative to a much pricier product (that works) but was very dissatisfied. I commited to this product for several months. Its did not give me positive results. I actually lost eyelashes. I do not recommend.
Lash serum
Verified Buyer
Reviewed at

I am only giving the Lash Enhancing 3 stars only because I only have a week of using
Verrry slow but verrry gentle
Verified Buyer
Reviewed at

Naturally, I am disappointed in the remarkably slow growth (no growth?) of my lashes from using it diligently for three months--but then, again, I bought another unit! Why? I'm sticking with it one more time--as I am impressed with how gentle and pure it is compared to those prostaglandin lash serums that sting horribly and cause fine hair to sprout everywhere (you don't want) around the eye and in the tear duct. Those serums also cause eyelash fallout creating gaping holes in the lashline. Awful, ridiculous looking. I do think the BNY eyelash serum has made my eyelashes more uniform and full--and that's a nice thing!
Lash Enhancing Serum
Verified Buyer
Reviewed at

WOW! I just ordered my second serum! Bought and been using it since last Spring. At first, I wasn't seeing results, but stayed diligent. After a few months I noticed a change. Do I have extra long lush lashes now? No, BUT I see obvious lashes filling in and have now been using mascara again for about 4 months now (because there's something for the mascara to successfully adhere to again). I am 68+ and I can actually see my unadorned lashes in the mirror, too.
Did not work!
Hair Type Straight Hair
I have bought many kind of lash serum and this one just plain doesn't work. I picked this up on my way out of town because I had been out of my Rodan & Fields serum, for a month or so, and way noticing my eyelashes were MUCH shorter. Started using this around the first of December and now in almost March I am through the whole bottle and nothing...zip...nada!