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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Virtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth.
Benefits
- Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Increase hair volume and fullness
- Leaves hair feeling healthier and easier to style
- Nourishes and strengthens, reducing the rate of breakage and helping hair grow to maturity
Features
- A gentle, lathering shampoo with a clean finish
- A revolutionary new approach to hair loss, ideal for:
- All women with thinning hair
- Safe for chemically treated and colored hair
Key Ingredients
- Alpha Keratin 60ku CLINICAL: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive
- Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
TIPS: After washing and conditioning, dry hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft microfiber towel is even better.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
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Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Canvyou use thus product on color treated hair?
- Asked by Robyn
- Official Answer By Virtue - Brand EngageHello! Yes, all Virtue Flourish products are color-safe.Was this answer helpful to you
- Q
Is this an every day shampoo?
- Asked by Hey hey
- Official Answer By Virtue - Brand EngageHi, Yes, this is designed for daily use to maintain a balanced scalp microbiome that is clinically proven to thicken and strengthen hair, while supporting better quality hair growth.Was this answer helpful to you
- Q
I see in some of the reviews where it dried out their hair is this true?
- Asked by Vicki
- Official Answer By Virtue - Brand EngageHi, There aren't any ingredients in Flourish Shampoo that will dry or dehydrate the scalp or hair, it is also color-safe. That said, this is a volumizing formula designed for fine/thinning hair types to deep cleanse for extra volume and reduce inflammation while promoting healthier regrowth. You will want to use Flourish conditioner for detangling and hydration. If your hair still doesn't feel as hydrated as you would like, we offer a Flourish Mask for more intense hydration and the same regrowth support.Was this answer helpful to you
- Q
Keritan is a protein, right? If you use these products will you have protein overload? That can damage your hair??
- Asked by Jen
- Official Answer By Virtue - Brand EngageHi! We are so glad you asked! This is Virtue's main point of difference from all other brands. Our protein is 100% bioidentical to the keratin that makes up your hair. It is also water-soluble. Therefore, it self-regulates, so your hair absorbs what it needs and washes away the rest. This is what makes it incapable of over-proteinizing or building up in the hair. It also makes it universal to ALL hair types. Whatever your hair type, it will make it healthier.Was this answer helpful to you
- Q
Is this safe for color treated hair? Or will it strip the color?
- Asked by Richelle
- Official Answer By Virtue - Brand EngageHi! All Virtue products are color-safe, including Density Booster.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Straight Hair
- 4Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Like a Miracle
I can't believe the difference Virtue Flourish shampoo and conditioner has made in my hair. Over the 18 months, I'd noticed my hair was thinning at a rapid rate. I searched for products for thinning hair and found Virtue Flourish. At first I was hesitant to spend so much money on hair products. But ...
Most Helpful Critical Review
Good performance, unpleasant fragrance note
Similar to the conditioner, I thought the shampoo helped my hair feel a bit thicker temporarily and this is a plus. There is an offputting fragrance note, however, and this would make me think twice about ordering. (It's also in the Damage Reverse Serum but to a lesser extent.) I cannot put my finge...
677 results
Dried hair out
I was only able to use it a few times. It left my hair really dry. Will be returning.
It's a no
I think it may have done the opposite of what it says it does because ive been experiences hair loss even more. It seems to dry out my hair causing breakage and tangles.
Just buy it
Reviewed at
I wish I could post pics. . . I started losing my hair in the crown. This stuff has my hair returning. Yes it's expensive. But worth every. single. dime. One star taken away because it is so expensive.
Not what I expected
Reviewed at
Not satisfied with the way it leaves my hair. No shine, dull, no bounce
Fine Silver hair
Reviewed at
Excellent shampoo, my hair is thicker, scalp clear, and I do not have to wash daily anymore
