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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Better Not Younger's gentle, sulfate-free volume-boosting shampoo is designed to increase hair's body, moisture, fullness and manageability, while strengthening thinning strands to diminish breakage.
Benefits
- Gentle, sulfate-free formula cleanses without stripping hair of natural oils or moisture.
- Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp for healthier-looking hair.
- Made in the USA.
Key Ingredients
- Burdock Root - Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
- Sage - A natural astringent that can help unclog hair follicles while balancing oil levels.
- Bamboo - High in silica and mineral content to help strengthen hair strands and support moisture retention.
Research Results
- Clinically proven to reduce breakage by 95%.*
- *Based on an in vitro hair breakage test after 1,500 combings against a competitive shampoo. Individual results may vary.
- Apply to wet hair, lightly massage into a lather on the scalp, and rinse well.
- Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger's Butter Masques.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Sodium Cocoamphoacetate, Sodium Cocoyl Taurate, Argania Spinosa (Argan) Kernel Oil, Niacin, Limnanthes Alba (Meadowfoam) Seed Oil, Citric Acid, Panthenol, Dicalcium Phosphate, Caffeine, Oleic Acid, Glycerin, Humulus Lupulus (Hops/Houblon) Extract, Bambusa Vulgaris (Bamboo/Bambou) Leaf/Stem Extract, Arctium Lappa (Burdock/Bardane) Root Extract, Salvia Officinalis (Sage/Sauge) Extract, Phenoxyethanol, Biotin, Ethylhexylglycerin, Parfum/Fragrance, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Coumarin, Geraniol, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Are there any type of silicones in your products?
- Asked by MJ
- Official Answer By Better Not Younger - Brand EngageWe use a specific blend of amodimethicone and dimethicone for a select group of products to help smooth and protect mature hair and help increase manageability and conditioning. We provide the full ingredient list of each product on our website.Was this answer helpful to you
- Q
Does this shampoo and conditioner fade color treated hair and is it safe to use on color treated hair?
- Asked by Pooh
- Official Answer By Better Not Younger - Brand EngageThese products are safe for color-treated hair and gently enough to be used daily!Was this answer helpful to you
- Q
Is this shampoo color safe for dyed hair?
- Asked by Lauralee
- Official Answer By Better Not Younger - Brand EngageYes! All of BNY Products are safe for color-treated hair!Was this answer helpful to you
- Q
I have fine, color treated hair and want volumizing products that also create shine. Does this add shine or does it leave hair more matte?
- Asked by Trisha
- Official Answer By Better Not Younger - Brand EngageMost volumizing shampoos dry out the cuticle to achieve that "full effect". At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time! Nicole from Better Not YoungerWas this answer helpful to you
- Q
Is this product gluten free?
- Asked by Beth
- Official Answer By Better Not Younger - Brand EngageAll of BNY products are gluten-free except for the Superpower Fortifying Hair & Scalp Serum which does contain a type of wheat protein that is beneficial to the hair structure.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Everyday
Describe Yourself
- 1Thin hair
- 1Lack of volume
- 139, medium length colored hair
Hair Type
- 7Wavy Hair
- 5Straight Hair
Most Helpful Positive Review
Awesome
My hair is long, fine, natural gray & mostly straight with a slight wave. I'm 53 years young. I figured knowledge is power so I started researching the best ingredients & products to add volume without my hair drying out, falling out or breaking off. I found out that moisture & hydration are not the...
Most Helpful Critical Review
Wasn't a fan personally
I didn't like how this felt on my roots but to be fair I'm not a fan of the feel of thickeners in general. I like my naturally straight, fine, medium density post menopausal hair to be glossy, slippery and able to have fingers run through it without resistance or snags. It tangles with the slightest...
1639 results
Awful Smell
I dont know if I got a bad batch but I couldn't even tell you the benefits of this shampoo/conditioner because the smell was SO BAD. I had to rewash my hair with other shampoo. It could have done wonders for my hair and I wouldn't know it because I could not take the smell.
Better Just Like the Name!!!
I happened to find a trial set of Better Not Younger. It contained wake up shampoo, conditioner and a thicker conditioner to use maybe twice a weeks. I was so surprised at the results. My hair has been pixie cut for years and I am completely silver. What a difference. Hair feels healthier and more manegable. Honestly the complaints about the way the products smell surprises me. My hair is squeeky clean and there isnt any perfume smell either. I use rusk thicker before i blow dry. My hairspray is Kenra 25. I figure the products are pricey but what I save by going natural I can use on good products. Healthy hair is a lot about products you use. I may try the better Not Younger Silver.
Cheapskate Packaging
This company opted for the cheapest possible packaging. The pumps on the bottles are atrocious. Usually the only way to get them open is with a needle nose pliers. The plastic ring that needs to stay stationary while twisting the top is positioned in a way where you fingers can't hold it. Sometimes the mechanics of the pump are STILL stuck even with the pliers helping so you have to dismantle the pump top and try to get it to engage by hand. To add insult to injury, the company likes to accuse the consumer of not being smart enough to operate their gank pumps. The issue is cheap manufacturing.
Won't open correctly
Hair Type Wavy Hair
This product works very well but the top won't screw off the way it is supposed to no matter how hard I try to untwist it.
Love the shampoo and conditioner!
I really couldn't believe the difference in my hair! I waited to give a review since I've loved other products on the first use and then not so much. I've been using this pair for about three weeks now. My hair is bouncy, shiny, and very manageable! Just reordered.
