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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Better Not Younger's gentle, sulfate-free volume-boosting shampoo is designed to increase hair's body, moisture, fullness and manageability, while strengthening thinning strands to diminish breakage.
Benefits
- Clinically proven to reduce breakage by up to 98%.*
- Gentle, sulfate-free formula cleanses and adds volume without stripping hair of natural oils or moisture.
- Sage, menthyl lactate, caffeine and biotin nourish the scalp, supporting healthier looking hair.
- Vegan. Cruelty-free. Paraben-free. Sulfate-free. Safe for color-treated hair.
- *Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
Key Ingredients
- Wake Up Call Blend: Better Not Younger's signature blend of Biotin, Bamboo, Burdock Root and Hops to nourish, strengthen, add volume and support thicker-looking hair.
- Sage Extract: helps unclog hair follicles while balancing oil levels.
Formulated Without
- Sulfates
- Parabens
- Wet hair and lather a quarter-size amount in hands.
- Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
- Rinse well.
- Follow with Better Not Younger's Wake Up Call Volumizing Conditioner or Hair Butter Masques.
Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Are there any type of silicones in your products?
- Asked by MJ
- Official Answer By Better Not Younger - Brand EngageWe use a specific blend of amodimethicone and dimethicone for a select group of products to help smooth and protect mature hair and help increase manageability and conditioning. We provide the full ingredient list of each product on our website.Was this answer helpful to you
- Q
Does this shampoo and conditioner fade color treated hair and is it safe to use on color treated hair?
- Asked by Pooh
- Official Answer By Better Not Younger - Brand EngageThese products are safe for color-treated hair and gently enough to be used daily!Was this answer helpful to you
- Q
Is this shampoo color safe for dyed hair?
- Asked by Lauralee
- Official Answer By Better Not Younger - Brand EngageYes! All of BNY Products are safe for color-treated hair!Was this answer helpful to you
- Q
I have fine, color treated hair and want volumizing products that also create shine. Does this add shine or does it leave hair more matte?
- Asked by Trisha
- Official Answer By Better Not Younger - Brand EngageMost volumizing shampoos dry out the cuticle to achieve that "full effect". At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time! Nicole from Better Not YoungerWas this answer helpful to you
- Q
Is this product gluten free?
- Asked by Beth
- Official Answer By Better Not Younger - Brand EngageAll of BNY products are gluten-free except for the Superpower Fortifying Hair & Scalp Serum which does contain a type of wheat protein that is beneficial to the hair structure.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Everyday
Describe Yourself
- 1Thin hair
- 1Lack of volume
- 139, medium length colored hair
Hair Type
- 6Wavy Hair
- 5Straight Hair
Most Helpful Positive Review
Awesome
My hair is long, fine, natural gray & mostly straight with a slight wave. I'm 53 years young. I figured knowledge is power so I started researching the best ingredients & products to add volume without my hair drying out, falling out or breaking off. I found out that moisture & hydration are not the...
Most Helpful Critical Review
Wasn't a fan personally
I didn't like how this felt on my roots but to be fair I'm not a fan of the feel of thickeners in general. I like my naturally straight, fine, medium density post menopausal hair to be glossy, slippery and able to have fingers run through it without resistance or snags. It tangles with the slightest...
1635 results
Love the shampoo and conditioner!
I really couldn't believe the difference in my hair! I waited to give a review since I've loved other products on the first use and then not so much. I've been using this pair for about three weeks now. My hair is bouncy, shiny, and very manageable! Just reordered.
I don't think so….
I like the way my hair looks and feels after shampooing and conditioning, but the smell is awful! I'll continue to use until this is all gone, but probably will not buy again. The smell is just too 🤮 for me.
Not for me
Hair Type Wavy Hair
For the price, my expectations were pretty high and this shampoo & conditioner did not rise to meet them. It did not do much for my pair besides make it frizzy. The conditioner is very thick and hard to apply, and smells like crayons.
Works for me!
Hair Type Straight Hair
I've been using the Wake Up Call volumizing shampoo and conditioner for over a year. I have fine straight hair and have and an almost pixie cut. I usually wash my hair 2-3 times per week. I use a hair scrubbing brush and rinse using cool water. My hair was thinning in places most likely due to cancer medication I took for five years as well as age. My hair stylist began to notice a difference in thickness and texture after about three months. I love the volume I get. I'm not sure about actual new hair growth but there is definitely a difference in my hair as thin areas are not as noticeable. I'll continue to use.
I love this shampoo!
Hair Type Straight Hair
I'm in my early 50s and my hair is starting to thin. I LOVE this shampoo! Although it's sulfate-free it lathers like a dream, but doesn't dry my hair out. My hair feels clean, fresh, and definitely has more volume after using it.
