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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Better Not Younger's gentle, sulfate-free volume-boosting shampoo is designed to increase hair's body, moisture, fullness and manageability, while strengthening thinning strands to diminish breakage.
Benefits
- Clinically proven to reduce breakage by up to 98%.*
- Gentle, sulfate-free formula cleanses and adds volume without stripping hair of natural oils or moisture.
- Sage, menthyl lactate, caffeine and biotin nourish the scalp, supporting healthier looking hair.
- Vegan. Cruelty-free. Paraben-free. Sulfate-free. Safe for color-treated hair.
- *Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
Key Ingredients
- Wake Up Call Blend: Better Not Younger's signature blend of Biotin, Bamboo, Burdock Root and Hops to nourish, strengthen, add volume and support thicker-looking hair.
- Sage Extract: helps unclog hair follicles while balancing oil levels.
Formulated Without
- Sulfates
- Parabens
- Wet hair and lather a quarter-size amount in hands.
- Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
- Rinse well.
- Follow with Better Not Younger's Wake Up Call Volumizing Conditioner or Hair Butter Masques.
Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Are there any type of silicones in your products?
- Asked by MJ
- Official Answer By Better Not Younger - Brand EngageWe use a specific blend of amodimethicone and dimethicone for a select group of products to help smooth and protect mature hair and help increase manageability and conditioning. We provide the full ingredient list of each product on our website.Was this answer helpful to you
- Q
Does this shampoo and conditioner fade color treated hair and is it safe to use on color treated hair?
- Asked by Pooh
- Official Answer By Better Not Younger - Brand EngageThese products are safe for color-treated hair and gently enough to be used daily!Was this answer helpful to you
- Q
Is this shampoo color safe for dyed hair?
- Asked by Lauralee
- Official Answer By Better Not Younger - Brand EngageYes! All of BNY Products are safe for color-treated hair!Was this answer helpful to you
- Q
I have fine, color treated hair and want volumizing products that also create shine. Does this add shine or does it leave hair more matte?
- Asked by Trisha
- Official Answer By Better Not Younger - Brand EngageMost volumizing shampoos dry out the cuticle to achieve that "full effect". At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time! Nicole from Better Not YoungerWas this answer helpful to you
- Q
Is this product gluten free?
- Asked by Beth
- Official Answer By Better Not Younger - Brand EngageAll of BNY products are gluten-free except for the Superpower Fortifying Hair & Scalp Serum which does contain a type of wheat protein that is beneficial to the hair structure.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Everyday
Describe Yourself
- 1Thin hair
- 1Lack of volume
- 139, medium length colored hair
Hair Type
- 7Wavy Hair
- 5Straight Hair
Most Helpful Positive Review
Awesome
My hair is long, fine, natural gray & mostly straight with a slight wave. I'm 53 years young. I figured knowledge is power so I started researching the best ingredients & products to add volume without my hair drying out, falling out or breaking off. I found out that moisture & hydration are not the...
Most Helpful Critical Review
Wasn't a fan personally
I didn't like how this felt on my roots but to be fair I'm not a fan of the feel of thickeners in general. I like my naturally straight, fine, medium density post menopausal hair to be glossy, slippery and able to have fingers run through it without resistance or snags. It tangles with the slightest...
1638 results
Better Just Like the Name!!!
I happened to find a trial set of Better Not Younger. It contained wake up shampoo, conditioner and a thicker conditioner to use maybe twice a weeks. I was so surprised at the results. My hair has been pixie cut for years and I am completely silver. What a difference. Hair feels healthier and more manegable. Honestly the complaints about the way the products smell surprises me. My hair is squeeky clean and there isnt any perfume smell either. I use rusk thicker before i blow dry. My hairspray is Kenra 25. I figure the products are pricey but what I save by going natural I can use on good products. Healthy hair is a lot about products you use. I may try the better Not Younger Silver.
Cheapskate Packaging
This company opted for the cheapest possible packaging. The pumps on the bottles are atrocious. Usually the only way to get them open is with a needle nose pliers. The plastic ring that needs to stay stationary while twisting the top is positioned in a way where you fingers can't hold it. Sometimes the mechanics of the pump are STILL stuck even with the pliers helping so you have to dismantle the pump top and try to get it to engage by hand. To add insult to injury, the company likes to accuse the consumer of not being smart enough to operate their gank pumps. The issue is cheap manufacturing.
Won't open correctly
Hair Type Wavy Hair
This product works very well but the top won't screw off the way it is supposed to no matter how hard I try to untwist it.
Love the shampoo and conditioner!
I really couldn't believe the difference in my hair! I waited to give a review since I've loved other products on the first use and then not so much. I've been using this pair for about three weeks now. My hair is bouncy, shiny, and very manageable! Just reordered.
I don't think so….
I like the way my hair looks and feels after shampooing and conditioning, but the smell is awful! I'll continue to use until this is all gone, but probably will not buy again. The smell is just too 🤮 for me.
