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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Strong is the new healthy. Not Your Mother's Way to Grow Long & Strong Leave-In Conditioner leaves hair stronger with less breakage and is a master at detangling.
Features
- Detangles
- Leaves hair stronger
- Combats frizz
- Safe for color-treated hair
- For all hair types
- Red apple scent
Key Ingredients
- Procapil
- Keratin
Formulated Without
- Sulfate surfactants
- Parabens
- Dyes
Spray liberally from roots to ends on clean, towel-dried hair. Massage into the scalp and work through the entire length of hair. Style as desired. Use daily for best results.
Water (Aqua), Butylene Glycol, Cetearyl Alcohol, Cetyl Triethylmonium Dimethicone PEG-8 Succinate, Quaternium-91, Hydrolyzed Keratin, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Behentrimonium Chloride, Myristyl Myristate, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Citric Acid.
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Can you dry your hair with a hairdryer after using this product?
- Asked by Shelby
- Official Answer By Not Your Mother's - BEHi there! Thanks for your question! You can definitely use the Way to Grow Leave-In with a hairdryer. If you'd like heat protection, you can also try our Beat the Heat. Always remember to check the ingredients and features of any product you're using for the first time. And if you'd like a personalized recommendation based on your hair type and needs, feel free to reach out to our social media team. They'll be happy to guide you on your hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this product provide any heat protection or should I use an additional heat protectant?
- Asked by Amy
- Official Answer By Not Your Mother's - BEHi there! This is a Leave-In Conditioner and does not have heat protectant. I would use a heat protectant if using styling tools.Was this answer helpful to you
- Q
The specific fragrance/scent notes in this product?
- Asked by Lola
- Official Answer By Not Your Mother's - BERed AppleWas this answer helpful to you
- Q
Is this the same product you've had for years or with a new design look
- Asked by Dub
- Official Answer By Not Your Mother's - BEHi there! We're always looking to improve our formulas. We've re-imagined what Way to Grow means and are bringing in even better ingredients to our tried-and-true formula for a powerful system designed to support your hair as it grows.Was this answer helpful to you
- Q
Can I use this leave in conditioner daily?
- Asked by Cynthia
- Official Answer By Not Your Mother's - BEHi there! Yes, use daily for best results.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 891Daily Use
- 729Dry Hair
- 490Thick Hair
- 435Fine Hair
- 421Curly Hair
Describe Yourself
- 502Product Junkie
- 494Beauty Conscious
- 291Survivalist / Minimalist
- 25Professional Stylist
- 19Minimalist
Hair Type
- 624Wavy Hair
- 459Straight Hair
- 241Very Curly Hair
Most Helpful Positive Review
Very good!!
I love this product!! My mom bought it for herself and decided she didn't want it anymore so she gave it to me. So i gave it a try and used it after every shower of mine... every other day or 2. But i never really checked my hair to see if it actually has grown i just used this product because it ...
Most Helpful Critical Review
um... what?!
Ok, I don't even know where to start. I added this into my routine because the "not your mothers way to grow your hair" conditioner dried my hair out and it was so tangled by the time I got out of the shower. So I sprayed this in my hair and while it did get the tangles out, it left and INSANE amoun...
1550 results
Conditioning??
Hair Type Wavy Hair
I have 2a hair, and this product didn't condition my hair at all. I use it with another leave-in because by itself, my hair would simply break off. After using it for months, my hair is still frizzy and not soft at all. Keep in mind that I use other products as well because it literally feels like water. I'm giving it this rating because the smell is really good. But that's it.
Would buy again
Hair Type Wavy Hair
It works!!
Honest review
I love this product. I have had this for about a month now and i have noticed results. My hair seems stronger, and longer. I have also gotten many compliments on how amazing my hair smells after i spray it. If your on the fence about purchasing, get it! completely worth it!
Amazing
I love this product so so so much it makes my hair look and feel great . Ive tried other products but nothing compares definitely recommend
Amazing
I love this product so so so much it makes my hair look and feel great . Ive tried other products but nothing compares definitely recommend