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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Pacifica's compassionately clean Activist Volume & Curl Mascara uses 96% naturally derived ingredients and comes in a pretty, custom glass bottle designed for less plastic waste. Voluminous, curled, lifted, longer lashes without compromise.
Benefits
- Proprietary formula uses plant waxes, plant fibers & plant resins to instantly curl and build beautiful volume
- Long wearing, weightless & washable
- 100% vegan curved brush with flexible bristles contours lashes to lift, add volume & curl from root to tip
- 100% vegan & cruelty-free
- 100% glass custom bottle designed for less plastic waste
- FSC paper box
Key Ingredients
- Plant waxes add structure & build volume
- Plant fibers amplify volume & add length
- Shorea Robusta Resin & Acacia Senegal Gum are film forming & curl
- Plant oils & vegan collagen nourish and condition
Formulated Without
- Parabens
- Phthalates
- Mineral oil
- Talc
- Nylon 6
- Microplastics
Hold the wand with the curved side up to coat the lashes from root to tip and then hold the wand with the curved side down to hug the lashes, pull straight up to curl. Let dry then repeat to build.
Do not use directly in the eye.
Aqua (Eau), Stearic Acid, Acrylates, Ethylhexyl Acrylate Copolymer, Helianthus Annuus (Sunflower) Seed Wax, Copernicia Cerifera (Carnauba) Wax, C10-18 Triglycerides, Glycerin, Acacia Senegal Gum, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Olea Europaea (Olive) Oil Unsaponifiables, Shorea Robusta Resin, Aminomethyl Propanol, Octyldodecanol, Sodium Benzoate, Sr-Hydrozoan Polypeptide-1 (Vegan Collagen), Xanthan Gum, Rhus Succedanea Fruit Wax, Laureth-21,Caprylyl Glycol, Cellulose, Pectin, Hydrolyzed Vegetable Protein, Phenoxyethanol, Ethylhexylglycerin. May Contain: Iron Oxides (CI 77499).
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this non-comedogenic?
- Asked by inky
- Official Answer By Pacifica Beauty - Brand EngageHi here! Pacifica formulates its products with skin-friendliness in mind. While the Activist Volume & Curl Mascara is designed to be gentle, it is always recommended to check the product label for specific skin considerations or consult a dermatologist if you have sensitive skin.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely mascara!
To be up front, I received this item as a promotional product from Pacifica. That being said, this mascara is a wonderful new addition to my collection! It actually is the most natural, non-clumpy mascara I have ever used, and I can even use it on my lower lashes without it looking overdone. Feels v...
Most Helpful Critical Review
Great Length, Good Everyday Glam
I LOVE LOVE LOVE the wand. The deep curve really helps hug the very bottom of my lashes. The color is a great, deep black, and though it definitely looks like I'm wearing mascara, it's not a LOOK I AM WEARING MAKEUP look. That being said, it's not as volumizing as it is lengthening. My lashes lo...
88 results
Volume and curl but not long lasting
this is a good looking mascara but did not quite work for me. It does provide volume length and curl, it doesn't clump. the wand is very effective at helping with the curl. really like the packaging with the glass bottle. unfortunately, as good as it looks for a while after application, it didn't last very long on me. lasted decently and kept a curl for about 6 hours but then smudged pretty badly. I had to add a waterproof or tubing mascara on top to get it to stay on a full day for me.
My favorite mascara
This is my absolute favorite mascara. For me, even though it's not water proof, it doesn't flake off or rub off throughout the day. It's easy to remove with makeup remover too.
Bad product
My eyelashes didn't look any more voluminous and I could only lower them.
LOVE this mascara!
Verified Reviewer
Reviewed at

AMAZING mascara! This really holds the curl, is fortifying for lashes, and looks very natural. I had been looking for a mascara like this for years, and was so happy Pacifica made this! Love the clean ingredients/cruelty free aspect of Pacifica (I've been using their products for years).
No to this mascara
Verified Reviewer
Reviewed at

This mascara flakes and the wand has an excessive amount of product on it. I would not buy it again nor would I recommend it.