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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
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Reviews
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3574 results
It's fine
Verified Reviewer
Reviewed at
I don't wear mascara much and this is the only one I own, and it is fine. It gets a little clumpy but other than that it is great.
Works well for the price!
This mascara made my lashes look so good with minimal clumping! I will say it's SUPER flaky after a few weeks of use and not contact-friendly. Wish it lasted longer!
My favorite mascara
Verified Buyer
Reviewed at
I've used this product for years now, and it's my favorite mascara. Goes on great, doesn't clump, and is cruelty free! I love ELF!
Got it as a gift and fell in love
Verified Buyer
Reviewed at
I am so surprised by this mascara, I got it as a gift from e.l.f. and now it's my everyday!! So excited I got TWO!!
Déception
Verified Buyer
Reviewed at
I was really disapointed by this mascara. I was expecting volume but never had anything ....even with 3 layers