Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
All bright, no brass! Drybar's Blonde Ale Brightening Shampoo contains deep purple pigments that neutralize brassiness in blonde, gray, white and highlighted hair. Gentle formula cleanses without drying out strands.
Key Ingredients
- Lemon Extract: Brightens highlights and preserves the integrity of the hair color
- Chamomile Extract: Gently boosts blonde tones while increasing shine
- Keratin: A highly moisturizing protein that reinforces the structure of the hair and helps prevent damage
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Nuts/Nut Oil
- Honey
- Cruelty Free
Massage a generous dollop into wet hair from roots to ends. Rinse immediately and thoroughly. Use up to 2 times per week. Not recommended for use on hair extensions.
Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Parfum (Fragrance), Sodium Sulfate, Decyl Glucoside, Butylene Glycol, Keratin, Hydrolyzed Keratin, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Extract, Panthenol, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polyquaternium-7, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Laureth-9, Trideceth-12, C11-15 Pareth-7, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Ethylhexyl Salicylate, Quaternium-95, Propanediol, Tetrasodium EDTA, BHT, Disodium EDTA, Citric Acid, Magnesium Chloride, Magnesium Nitrate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Sodium Hydroxide, Chlorphenesin, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Salicylate, Eugenol, Geraniol, Limonene, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, CI 17200 (Red 33), CI 60730 (Ext. Violet 2).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 10Oily Hair
- 7Fine Hair
- 6Thick Hair
- 4Daily Use
- 3Curly Hair
Describe Yourself
- 17Product Junkie
- 16Beauty Conscious
- 4Survivalist / Minimalist
- 2Minimalist
- 1Color treated and dyed blonde
Hair Type
- 22Straight Hair
- 19Wavy Hair
- 2Very Curly Hair
Most Helpful Positive Review
Loved it
I used it for the first time and only left it on for about a minute, and it didn't work. The next day I left it on for 10 and followed with a deep conditioner and noticed a huge difference. All of the brassiness in my hair was gone, my hair was shiny, and i look like a natural dirty blonde. The only...
Most Helpful Critical Review
It smells nice.
I loved Drybar's "The Chaser" Shine Cream so I thought I would try this as my first purple shampoo. My hair although lightened seemed pretty healthy so I didn't dilute. After rinsing I realized my hair felt really hard and brittle so I attempted to add some Kenra's Snail Cream (which did nothing t...
86 results
Love this shampoo for...
Verified Reviewer
Reviewed at
Love this shampoo for my blonde hair!! After I use my hair looks so nice and silky!! Thank you, Drybar!!
Love the smell
Verified Reviewer
Reviewed at
Doesn't get my hair as bright as other shampoos. I do like the fragrance so I alternate.
Okay purple shampoo
Not the best but not the worst. I tried it because it was on sale…normally I use the Keracolor but I tried this for when I need an extra bit of brightening and it does the job. It can dry the hair out a bit but I still use my Keracolor after for extra pigment deposit and to condition my hair and that does the trick. Overall, its a decent product foe the price (when its on sale). Otherwise, I would still prefer the Olaplex purple shampoo over this one.
Best of all Purple shampoo's
I have heavy bleached blonde highlights & hard water where I live. I've used a ton of purple shampoo's. This is the best one by far. It brightens instantly & removes that "orange hair" look. It's drying but it works insanely good.
I recommend this as your first purple shampoo
This shampoo does not turn your hair purple, it can be some work to lather it in, you may have to use an alternate shampoo with it. Like for me I have curly hair so I mix it with my coconut curls shampoo. It brightens hair a little bit but not too much.