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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Bring your lightened tones back to life with Not Your Mother's Blonde Moment Tone & Repair Purple Mask, this deep-conditioning mask neutralizes brassiness in one use with ultra-dark violet pigments while delivering intensive nourishment. With Bonding Technology, it strengthens and reduces breakage.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones
- Deeply repairs, conditions & softens
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- For natural and color-treated blonde, light to medium toned dyed brunettes, or silver hair (balayage, highlights, lowlights, ombré and more)
- Sweet and sunny floral scent
Key Ingredients
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 use
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Gluten
- Cruelty-free
- Vegan
Use 1-2 times a week or when you need an extra deep-conditioning moisturizing boost. Apply evenly on wet hair and massage through to the ends. Leave on your hair for 5-10 minutes and make sure to rinse thoroughly.
This is ideal for all hair types, including naturally textured, that have undergone intense bleaching or lightening thanks to its powerful conditioning ingredients.
Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Propanediol, Stearalkonium Chloride, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Astrocaryum Murumuru Seed Butter, Cetrimonium Chloride, Helianthus Annuus (Sunflower) Seed Extract, Hydroxyethylcellulose, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Ext. D&C Violet 2 (CI 60730)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Damaged hair
- 1Bleached hair
- 1To make your blonde stick out
Describe Yourself
- 1Silver colored 50+ y.o.
- 120 y/o
- 1Bleached hair
- 1He/him
- 1Fine Hair
Hair Type
- 6Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
Makes my hair WHITE
I usually leave this masque in for a LOONG while (1-3 hours), after washing it out, it leaves my hair feeling soft and nourished. Not only that, but it nearly removes the brass/yellow tone that my hair gets when I bleach (My roots would be the most yellow, I'm about a level 6-8 when bleached.) I hi...
Most Helpful Critical Review
No Change
I got this hoping it would remove some of the brassiness from my blonde. I've used it 3 times now and let it sit and the brassy tones are still there. Thankfully I'm dyeing it teal but I was hoping to get a less brassy base so I can get the teal as teal as possible. I did however manage to get the m...
46 results
Good For The Price
Hair Type Wavy Hair
I wouldn't call this a holy grail product by any means, but I also have some spots that aren't lifted to their full potential so that could be why it's not 100% successful on me. It certainly does the job, especially for the price. I use this in combination with the NYM purple shampoo and it's doing a mostly decent job of keeping my bleached hair fresh. Applying this to dry hair, brushing it through with a slightly dampened Wet Brush, and putting on an aluminum cap has been the most helpful in getting the most out of this mask. If anything, I at least recommend trying this for yourself before investing in one of the more expensive purple products
Awesome
Hair Type Wavy Hair
Despite NYM receiving controversy, this purple mask checks all my boxes. Clean ingredients - despite popular belief. My hair is colored honey blonde. I keep this mask on for ten minutes once or twice a week. I never experienced any brassiness. The bottle is cute. The price is perfect.
Does wonders as I grow into grey hair
Hair Type Straight Hair
Growing out my long, level 4 brown to grey has been awkward but this tones down the brass my hair naturally grabs, softens it up and is making this long transition easier to deal with. I wanted an economical alternative to Amica and replaced with this line. The mask is thick, moisturizing, and bonds and blurs the brass and grey just as good. I'll purchase again and highly recommend.
Really removes the brassy and leaves hair tangle free
Hair Type Wavy Hair
Good product
Fav vegan cruelty free pigmented purple conditioner
Hair Type Wavy Hair
This product is literally the only drug store purple deep conditioner that truly delivers for silver hair. It is so pigmented I leave on for 5-10 minutes to really punch that silver grey. It does have perfume which is my only con however compared to every other purple conditioner, it has the least strong perfume. I have brad mondo purple conditioner and that perfume is so ungodly strong and stays in your hair a whole day... it makes me nauseous in comparison so I gladly welcome a weaker perfume. This product is also the cheap in comparison to the other brands. Cheap, great conditioning for my dry hair, and super pigmented its a triple threat and my fav purple conditioner from someone who has had platinum and silver hair for 5 years at this point.
