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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
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Blonde Moment Purple Shampoo
Not Your Mother's Blonde Moment Purple Shampoo Benefits
Fights Yellow Tones
Clean Ingredients
For Natural and Dyed Blondes
How to Use Blonde Moment Purple Treatment Shampoo
Not Your Mother's Blonde Moment Collection
Blonde Moment Purple Treatment Shampoo
Gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights.
Blonde Moment Purple Toning Hair Masque
With one simple application, its dark violet pigments work to reduce brass and yellow tones in natural, dyed, and highlighted blonde or gray hair.
Blonde Moment Purple Treatment Conditioner
Moisturizes and detangles your toned look leaving behind shiny and manageable locks.
About Not Your Mother's
Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Do I use this instead of regular shampoo
- Asked by Alaina
- Official Answer By Not Your Mother's - BEHi there! Thank you for reaching out to us! Our product is designed with Bonding Technology, a natural, vegan blend that helps to strengthen even chemically damaged hair, along with dark violet pigments to reduce brassiness and combat yellow tones. Instantly Tone, Brighten, & Repair Lightened Hues. If you'd like to receive a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this have proteins? Wondering if this is safe for low porosity to use often. Is this a protein based shampoo?
- Asked by Cam
- Official Answer By Not Your Mother's - BEHi there! our NYM Blonde Moment Purple Shampoo does contain protein. It is designed to neutralize yellow or orange tones in blonde, silver, or gray hair. It doesn't specifically target porosity, so it can be used on various hair types, including low-porosity hair. However, individual reactions may vary, so it's always a good idea to do a patch test or consult with a hair care professional if you have specific concerns about your hair type.Was this answer helpful to you
- Q
Is this product sulfate or paraben free?
- Asked by Jamie
- Official Answer By Not Your Mother's - BEHi there! Yes it is.Was this answer helpful to you
- Q
My hair is orange color from well water. How many times do I use this shampoo before seeing blonde again?
- Asked by Brandi
- Official Answer By Not Your Mother's - BEHi there! This might take several washes along with Blonde Moment Toning Mask before you will see the results you are looking for. Was this answer helpful to you
- Q
How does effect dark hair? Is it beneficial?
- Asked by Noname
- Official Answer By Not Your Mother's - BEHi there! Triple Threat Brunette Blue Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted brown hair the deep blue pigments reduce brass and fight against orange tones in natural and color-treated brunette hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 22Thick Hair
- 19Daily Use
- 16Fine Hair
- 13Oily Hair
- 10Curly Hair
Describe Yourself
- 40Product Junkie
- 33Beauty Conscious
- 19Survivalist / Minimalist
- 3Minimalist
- 1I am brunette that likes to be blonde.
Hair Type
- 58Wavy Hair
- 44Straight Hair
- 7Very Curly Hair
Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
277 results
Amazing Results
I had my hair highlighted recently and was unhappy with the brassy results. I love the products for volume in this line and I gave this shampoo a try. The brass is eliminated after the first shampoo. My highlights look amazing. Great products.
Left my hair greasy
This was recommend by a hairstylist due to affordable. I used it and i felt like it just kept making my hair greasy and didnt give the brightness that i needed.
Really works!
Verified Buyer
Reviewed at
I'm a natural dirty blonde, I had really light hair as a child but it's starting to get darker as I get into my twenties. I've been using it once a week for only a month and it's already working! I've had a few people comment that my hair looks more blonde, one even asked if I dyed it!
Lush.
Verified Reviewer
Reviewed at
Comes out clean, luxurious, and I love the smell! Have repurchased many times and will continue to as long as I'm blonde.
Bye bye brass
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product worked really well at helping to tone down the brassiness of my hair. I didn't use every wash but every few washes to replenish my balayage.
