Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Your eyes, your rules. Make your mark with Ulta Beauty Collection's Bold Strike Gel Eyeliner— your secret weapon for creating fierce, unforgettable looks. This liner is all about precision and intensified pigment.
Benefits
- High-impact, bold color saturation
- Smooth, gel formula glides on effortlessly
- Precision brush tip for easy application
- Perfect for creating bold, winged liner looks
Features
- Proudly cruelty free with clean ingredients
- Includes 1 gel eyeliner and 1 angled liner brush
Key Ingredients
- Iron oxides: helps delivery rich, vibrant color
Dip brush into liner pot, coating both sides of the angled tip (wipe excess product off onto jar if needed). Gently glide the brush outwards along the lash line and/or waterline. Build to desired intensity. Wipe brush clean and close lid tightly to prevent formula from drying.
Isododecane, Dimethicone, Synthetic Wax, Trimethylsiloxysilicate, Silica, Phenoxyethanol, Triethoxycaprylylsilane, Caprylyl Glycol, Disteardimonium Hectorite, Lecithin, Synthetic Fluorphlogopite, Propylene Carbonate, Tocopheryl Acetate. MAY CONTAIN · PEUT CONTENIR (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
5 results
The brown is black
The brown color on the box is beautiful. When you open it, you'll find that it looks black. It's labeled Brown. When you put it on it's definitely black. Looks nothing like the brown on the box. The brush is nice and it glides on easy and smoothly. It needs more intensity.It bled onto my lower eye when applying it carefully to the top lid. I would not recommend this and would say search for another brown pot eyeliner.And if you find a true medium brown that's intense let me know. I've tried ten so far.
Creamy & rich
Very smooth and pigmented application
Lovely
I am at the age that using liquid eyeliner and traditional liner is getting more difficult to use, it looks super uneven. I thought id give this a try, even though ive used this type before with not much success. This is very creamy and pigmented. Its nice that it comes with a brush but i used one of my own that is finer. I actually found it very easy to use, i start with less and add to it as i apply. It has a very luxurious feel to it. I bought it in the brown because I normally use brown liner pver black. I loved it ao much i purchased it in black.
Give it time
Brush works okay to line eyes. It's a little stiff and a tad scratchy but actually works great as an eyebrow brush rather than an eyeliner brush. An excellent brow brush that gives perfect control and lines brows well. Initially ecstatic to see a gel eye liner brush set released separately but the brush is not as good quality as the eye liner brush that came in their 6 piece eyeliner set which works stupendously. The black gel pot is not as pigmented or smooth as the one that came in their 6 piece kit but at least it smudges less than the one in the kit. When I got this gel liner kit on its own, I thought it was a dud at first. I realized if the gel pot is too creamy, it's more pigmented but doesn't dry. If its too dry, then its not as pigmented and hard to apply. After opening and closing the gel pot a handful of times, I noticed the product became a better consistency. Now it applies a lot better and does not smudge as much while looking more pigmented. You need to get past the top layer on the gel so once you get further, it changes such that it works respectably good. It is better than other drugstore gel liners. I actually grew to like it a lot more and it looks rather beautiful. You need to give it 15 minutes or so to set and wipe away any little smudges in the first 30 minutes to an hour. After that, NO SMUDGING happens when it finally sets for a good 8+ hours! I might even give it 4.5 stars if I could.
Good could be better
I bought this because the color was perfect. The product is very creamy and pigmented but it doesnt fully set and isnt smudge proof. I recommend using an eyeshadow to set the product and not touching it for a while. I do have oily lids so if you have drier eyes this may work for you. The brush included isnt as thin as id like to get a sharp wing but i just used another brush i prefer.