ULTA Beauty Collection Bold Strike Gel Eye Liner Kit

The brown color on the box is beautiful. When you open it, you'll find that it looks black. It's labeled Brown. When you put it on it's definitely black. Looks nothing like the brown on the box. The brush is nice and it glides on easy and smoothly. It needs more intensity.It bled onto my lower eye when applying it carefully to the top lid. I would not recommend this and would say search for another brown pot eyeliner.And if you find a true medium brown that's intense let me know. I've tried ten so far.

Very smooth and pigmented application

I am at the age that using liquid eyeliner and traditional liner is getting more difficult to use, it looks super uneven. I thought id give this a try, even though ive used this type before with not much success. This is very creamy and pigmented. Its nice that it comes with a brush but i used one of my own that is finer. I actually found it very easy to use, i start with less and add to it as i apply. It has a very luxurious feel to it. I bought it in the brown because I normally use brown liner pver black. I loved it ao much i purchased it in black.

Brush works okay to line eyes. It's a little stiff and a tad scratchy but actually works great as an eyebrow brush rather than an eyeliner brush. An excellent brow brush that gives perfect control and lines brows well. Initially ecstatic to see a gel eye liner brush set released separately but the brush is not as good quality as the eye liner brush that came in their 6 piece eyeliner set which works stupendously. The black gel pot is not as pigmented or smooth as the one that came in their 6 piece kit but at least it smudges less than the one in the kit. When I got this gel liner kit on its own, I thought it was a dud at first. I realized if the gel pot is too creamy, it's more pigmented but doesn't dry. If its too dry, then its not as pigmented and hard to apply. After opening and closing the gel pot a handful of times, I noticed the product became a better consistency. Now it applies a lot better and does not smudge as much while looking more pigmented. You need to get past the top layer on the gel so once you get further, it changes such that it works respectably good. It is better than other drugstore gel liners. I actually grew to like it a lot more and it looks rather beautiful. You need to give it 15 minutes or so to set and wipe away any little smudges in the first 30 minutes to an hour. After that, NO SMUDGING happens when it finally sets for a good 8+ hours! I might even give it 4.5 stars if I could.

I bought this because the color was perfect. The product is very creamy and pigmented but it doesnt fully set and isnt smudge proof. I recommend using an eyeshadow to set the product and not touching it for a while. I do have oily lids so if you have drier eyes this may work for you. The brush included isnt as thin as id like to get a sharp wing but i just used another brush i prefer.