Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Better Than Sex Mascara deluxe with $35 Too Faced purchase (valid thru 3/22/25 or while quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 775Brown
- 256Blue
- 151Hazel
- 135Green
- 21Grey
Skin Tone
- 461Light
- 460Medium
- 199Fair
- 103Olive
- 77Deep
Skin Type
- 779Combination
- 171Normal
- 167Oily
- 159Dry
- 50Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1735 results
Darl skin friendly
Skin Tone Deep
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
Beautiful full coverage, soft and build able on my skin. The shade is near perfect which is hard on my dark skin, love the tube and look of the bottle.
So good!!!
Skin Tone Light
Skin Type Normal
Eye Color Blue
Verified Reviewer
Reviewed at
Such a reliable product, since I've gotten it I haven't taken it out of my makeup routine. It makes me have a beautiful finished look that lasts the whole day/ into the night!
WHYY? old formula so much better. It WAS perfection
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
Sadly this new formula is not like the old matte foundation. Leaves skin immensely oily and the finish isn't the same, not to mention a lot of creasing.
The old formula was better in the glass bottle
This comes off so easily and is soooo oily. It inly lasts matte for about an hour. The old formula was so much better please bring it back.
Perfect
Skin Tone Fair
Skin Type Combination
Eye Color Hazel
Verified Reviewer
Reviewed at
Wow! Who could've known this would be even better than the original. It gives that matte finish without completely drying your face out. It gives an airbrush finish.