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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4265 results
Best Primer
Always have on hand! Ensures my foudation and concealer stays in place and I like that it also contains Niamicide which helps with my dark spots while wearing makeup.
Love it
Verified Buyer
Reviewed at
Took me a minute to get the application technique right but after that it's great.
On my second empty!!!
This is my favorite primer. It's so sticky and has that nice tack I like in a primer, but it still doesn't dry out my skin. It's glowy, but is doesn't have any glitter in it. But to you all who like their face matte, this one's not for you unless you're covering your entire face with product.
Yess!!
My daughter loves it
Didn't expect to love it this much 👀
Verified Reviewer
Reviewed at
e.l.f. products had been catching my eye for a while, and one day I saw a friend had this primer. I asked her if it was good, like if the quality was worth it. She gave me one she was almost done with and said, "Try it, see if you like it." And ever since that day… I haven't stopped using it. I loved how it felt on my skin, super hydrating with just the right amount of grip to keep my makeup in place. Even though I'm not usually into the glowy look, this one totally changed my mind. I actually bought a new one recently 'cause now it's a must in my routine. I'm lowkey excited to try the matte version next.