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midnight black (bold black)In stock and ready to ship
Usually ships out in 1-2 days
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
r.e.m. beauty flourishing volumizing mascara offers voluminous-looking lashes. perfectly spaced channels collect + deposit the ideal amount of mascara.
Benefits
- volumizing
- nourishing
- easy removal
- vegan
- sustainable packaging
- 94% said the product made lashes look lifted*
- 94% said the product felt weightless and comfortable on lashes*
- 91% said the product made lashes look instantly voluminous*
- 91% said the product added additional volume to lashes*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
01 for maximum lash lift-off, start with the wand at the base of your lashes and slowly roll brush outward.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely Love It!
This product is just perfect! It gave my lashes the volume I needed. My eyes were popping, and I received so many compliments! It glides smoothly and lasts all day. Best purchase ever!
Most Helpful Critical Review
looks good, doesn't last
i tried this out since my favorite mascara seems to have changed formula and this was the same price. it applied pretty well, but i had to be careful to avoid the gaps in the brush or make sure and scrape off all the extra product, but that seems to be the case with any macara brand new, theres alwa...
197 results
Great volume!
I don't understand any hate on this (at least not so far). I've been using for a week now and I have no issues with clumping or being dry. Such pretty lashes. My fiancé even said that it really makes my eyes pop.
Just go buy something else
This product was HORRIBLE. There was so much in the package that the wand was overloaded anytime I tried to use it. Formula was clumpy and dry and needed several coats. It was also a nightmare to remove at night and stained my eyelids. I am so disappointed and wish I could get my money back.
great for natural looking lashes!
i do love this mascara, it is great for summer, clean makeup look, or if you dont want alot on your eyes. in my opinion, natural lashes arent my thing but some people they are. so if you want natural lashes...this mascara is for you!
A little goes a long way with volume!!
I love this brush i think people just may have more problems with it because its not your usual mascara brush but i love that. With 2 layers im automatically noticing the crazy volume i get!! Definitely makes your lashes fuller and so pretty. 10/10 recommend if you like your lashes looking full and long!!
Thank u, next
The brush holds too much product and it gets everywhere. It also does not stay on well, but also doesnt come off easily? Makeup wipes just smeared it around. Theres better out there.
