This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, thick, normal color-treated |
Fine, thick, normal color-treated |
Fine, thick, normal color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Dryness, lack of shine |
Dull hair, damage, split ends |
Dryness, damage, split ends, breakage |
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BENEFITS |
Nourishment, moisture, color protection |
Nourishes hair, creates softness, color-protection |
Strengthens, heals, color-protection |
Restores hair, nourishes cuticles, adds shine |
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KEY INGREDIENTS |
Avocado Oil, Coconut Oil |
Shea Butter, Olive Oil |
Olive Oil, Goji Berry |
Camelina Oil, Coconut Oil, Olive Oil |
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FRAGRANCE NOTES |
Pineapple, Coconut, Vanilla |
Cardamom, Cedarwood, Sandalwood |
Mandarin, Peony, Jasmine |
Rose, Floral Ginger, Cedarwood |
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$44.00
Size:6.8 oz
- Available to ship
- See same day delivery eligibility in bag
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Hydrate Superfood Hair Mask is a deeply nourishing treatment mask with avocado and coconut oil that intensely moisturizes and softens dry, color-treated hair.
Benefits
- Provides intense nourishment
- Adds softness
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Avocado Oil: Moisturizes hair
- Coconut Oil: Nourishes hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Use weekly. Massage into hair from root to tip. Wait 5 minutes. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, CI 19140/Yellow 5, CI 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.
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Questions
Ask a QuestionQ&A
Showing 5 out of 33 Questions
- Q
Is this product / brand Cruelty Free? 3rd party tested? Peta Approved ? Leaping Bunny? Sold to mainland China? ( where they test on animals) This is very important to me . I do not support products that test on animals. Thank you
- Asked by Debbie
- Official Answer By Pureology - BEHi Debbie, Thanks for your inquiry about the Pureology Hydrate Superfood Hair Mask. You'll be pleased to know that this product has a vegan formula. To address your question about animal testing, L'Oréal does not test any of its products or ingredients on animals, anywhere in the world, and we've been a strong advocate against animal testing for over 10 years. We've worked closely with Chinese authorities to advance alternative testing methods, and significant progress has been made. Most cosmetics manufactured and sold in China, including imported non-functional products, no longer require animal testing. We hope this information is helpful! Please let us know if you have any other questions.Was this answer helpful to you
- Q
Does this product contain any protein?
- Asked by meg
- Official Answer By Pureology - BEHello Meg, thanks for asking about Pureology Hydrate Superfood Hair Mask. We can assist you by providing you with the complete ingredient list. We hope this helps! Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, CI 19140/Yellow 5, CI 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.Was this answer helpful to you
- Q
Is the Superfood mask silicone free?
- Asked by Elle
- Official Answer By Pureology - BEHi There! Thank you for asking about our Hydrate Superfood Mask. Formulated Without Sulfates SLC & SLES Parabens Formaldehydes, Formaldehyde-Releasing Agents Phthalates Mineral Oil Retinyl Palmitate Oxybenzone Coal Tar Hydroquinone Triclosan & TriclocarbanWas this answer helpful to you
- Q
Do I use this product in addition to other conditioning post shampoo or instead of?
- Asked by Ally
- Official Answer By Pureology - BEHello, Thank you for your question. We recommend you use Hydrate Superfood after shampooing in place of the conditioner.Was this answer helpful to you
- Q
How long does this product typically last; how many uses are in this bottle?
- Asked by Blake
- Official Answer By Pureology - BEHi thanks for your question about Pureology Hydrate Superfood Hair Mask. The number of application will vary depending on the length and the texture of the hair and how much product an individual likes to use.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
1794 ReviewsWrite a Review
90%
Ratings Distribution
Best Uses
- 44Dry/Damaged Hair
- 38Color-treated Hair
- 21Frizziness/Flyaways
- 10Normal Hair
- 7Limpness/Lifelessness
Describe Yourself
- 17Beauty Conscious
- 16Product Junkie
- 14Survivalist / Minimalist
- 5Minimalist
- 2Professional Stylist
Hair Type
- 34Wavy Hair
- 24Straight Hair
- 4Very Curly Hair
Most Helpful Positive Review
Quality Hair Treatment that Restores Shine and Smoothness
This stuff is liquid gold for your hair. It is specifically formulated for color treated hair to restore youthful movement and sheen. I started using the Pureology line in my late 20's on the recommendation of my hair stylist. I had dry brittle hair thanks to genetics, hormone changes and carelessne...
Versus
Most Helpful Critical Review
Old version better
I loved the old mask Hyra Whip in the original purple container. I have bleached blonde hair and it was the only mask that made my hair soft, silky and shiny. Used it for years. This new formula did nothing for my hair. My hair was no where near as soft and shiny as the old formula. My hair was dry ...
1794 results
Glossy and glowing!
I LOVE this hair mask! The first time I used it I noticed a didference. Will definitely be repurchasing!
Did not work for me
I used this three times hoping that it would smooth my dry damaged hair. The mask made no difference in the feel of my hair. I have used much better (and lower cost) masks in the past that are much better at repairing hair. It does smell good.
Changed the formula
I really liked the Pureology brand, and this hair mask was my favorite. I haven't bought it in a year, and I think they changed the formula and the scent. The smell is so strong and unpleasant; it smells like a very cheap perfume you could buy in the Soviet Union. I would not recommend it.
Great for fine texture
Hair Type Straight Hair
I have fine but thick hair. This conditioner quenches the dry thirst of it perfectly leaving my hair feeling healthy and soft.
This stuff is amazing
Hair Type Wavy Hair
I never write reviews unless I really really love something and this is it. I have very fine, thin hair and had keratin bond extensions removed 6 months ago and my hair has been a mess since. It has been so stringy and straw like at the ends and I tried everything to fix it. I was wearing my hair up everyday because I was so embarrassed by it. I started incorporating this into my routine a few weeks ago and I cannot believe what a difference it has made. My hair is soft and shiny and does not look dead. I will continue repurchasing!
