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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Do a 180 on damaged hair with Virtue's Restorative Treatment Mask. Transform hair's health in 3 minutes with this ultra-nourishing, super-strengthening mask made to treat every hair type.
Benefits
- Strengthens and deeply conditions hair
- Silkier, nourished hair
Features
- Hair Concerns: Sensitized scalp, irritated scalp, unbalanced scalp, damaged, dry
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.
Pro Tips: For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair. For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Extract, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Virtue
About The Brand
Our Science
Restorative Treatment Mask
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Will this help thicken and strengthen thinning hair
- Asked by tash
- Official Answer By Virtue - Brand EngageHi, This will help strengthen hair, but for thinning, I would recommend Flourish Mask for Thinning Hair. It's the best of both worlds.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Holy GRAIL!!!
I know everyone always says they don't write reviews but I truly NEVER do. But I absolutely had to on this! People... if you are dealing with kinda brittle, dry hair and the worst one of all... hair loss.... then you HAVE to try this!! I went from having hair so thick that I couldn't wrap both my ha...
Most Helpful Critical Review
Waste of money
Unfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar...
652 results
Just okay
Reviewed at
Hair was staticky and I had fly aways after using it. My hair did feel incredibly soft and the smell is nice, but unfortunately it didn't do the trick for me.
Fabulous conditioning mask
Reviewed at
Fabulous conditioning mask. It's leaves my hair smooth and silky. After just two treatments I'm sold.
Love this Treatment mask!
Reviewed at
Love the mask! Smells delicious and my hair loves it as well. It feels so luxurious after one use! Thank you for creating this wonderful product!
AMAZING!
Reviewed at
If you have thick or thin hair/damaged hair you want this product! It's incredible! Locks in moisture, heals hair and deep conditioner!!
Lookin' good!
Reviewed at
I'm pretty impressed so far. I've used the mask twice after shampooing with the Virtue curly shampoo and I really like what I'm seeing. My hair is softer, shinier and less frizzy,
