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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can't stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.
Benefits
- BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day
- BRAG A LOT: Apply 2 coats for extra length and thickness
- TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume
- Instantly adds the look of dramatic volume, fullness and thickness to any lash type
- Features an intense, highly pigmented jet-black color
- Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
- Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
- Ultra-creamy formula is designed to prevent clumping and doesn't dry out lashes, fade or smear
- In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color
Features
- Cruelty-free
- Paraben-free
- Gluten-free
- Phthalate-free
- Ophthalmologist reviewed
- Dermatologist tested
- Clinically tested
- Water-resistant
Key Ingredients
- With flexible polymers, this ultra-creamy formula is designed to prevent clumping and create a long-lasting effect
- Conditioning agents help smooth and soften lashes
- Lash Brag's unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume
The formula is fully loaded with volume - no pumping necessary.
Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
Begin by applying mascara to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the brush through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
Water/Aqua/Eau, Paraffin, Acacia Senegal Gum, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Polybutene, Ozokerite, Vp/Eicosene Copolymer, Hydrogenated Vegetable Oil, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glycerin, Cellulose, Ethylhexylglycerin, Stearyl Stearate, Hydroxyethylcellulose, Polyester-11, Pvp, Disodium Edta, Aminomethyl Propanol, Phenoxyethanol, Black 2 (CI 77266) (Nano), Iron Oxides (CI 77499), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Brow Definer Deluxe with $35 Anastasia Beverly Hills purchase (valid thru 3/27/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Best Uses
- 10Everyday
- 3Volume
- 2Length
- 1Cover all lashes
- 1This is great for full coverage, and lengthening
Describe Yourself
- 2Brunette
- 2Female
- 1I like a little, but not too much.
- 1Mascara lover deeply sadden by this product
- 1Short light eyelashes
Most Helpful Positive Review
Love this Mascara!
I just got this a few days ago!! I've been using it a few days now & I love it so far!! Just one coat & my lashes look great! Definitely recommend. I did notice a lot of product on the brush as first but you just have to scrape it in the top of the bottle and you'll be great!!
Most Helpful Critical Review
Falls; doesn't stay over time
Falls; doesn't stay over time. Mascara ends up on under eyes
693 results
My go to mascara
I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
Looks amazing but doesn't stay
I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
I would NEVER buy this or recommend it to ANYONE
Pretty much a mascara connoisseur at this point and I tried to venture out getting a "high end" mascara and this is one of the WORST I have ever used in my life. MUTED BLACK, TERRIBLE BRUSH, DOES NOT COAT LASHES. GET LASH PARADISE OVER THIS!!!!!!!!
must have!!!
this is one of my favorite mascaras. It's a must have in my makeup collection.❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
Clumpy
The brush itself is nice but way too much product on the brush. Then it leaves clumps when applying. Product almost seems dry.
