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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
- Sustainable Packaging Brand
DevaCurl's lightweight PLUMPING PRIMER Body-Building Gelée (formerly B'Leave-In), with an Amino Acid Complex for healthy-looking curls, primes with a boost of fullness, moisture and shine. Use as a foundation to layer additional stylers.
Benefits
- Gives all curls ultimate curl flexibility
- Provides body
- Makes hair appear fuller & plumps curls
- Encourages curl shape & definition
Features
- Amino Acid Complex enhances curl body and shape, controls and reduces frizz, maintains shine, improves manageability & combability
- Dermatologist co-developed, backed by science & stylist approved
- Tube made from 30% recycled plastics
- A warm, tropical Cozy Getaway scent that starts with notes of coconut water, casaba melon (a blend of honeydew and cantaloupe), gardenia petals and bitter orange & finishes with warm amber and vanilla bean
- Gluten-free, cruelty-free & vegan
Formulated Without
- SLS/SLES sulfates
- Silicones
- Parabens
- Rub between palms and apply to soaking wet curls.
- Scrunch in to add body and enhance natural texture.
- Do not rinse.
- Style as usual.
Keep out of the reach of children. In the event of contact with eyes, rinse thoroughly with water.
Aqua/Water/Eau, Glycerin, Alanine, Arginine, Aspartic Acid, Citric Acid, Disodium Phosphate, Ethylhexylglycerin, Glycine, Guar Hydroxypropyltrimonium Chloride, Histidine, Hydroxyethylcellulose, Isoleucine, PCA, Peg-40 Hydrogenated Castor Oil, Phenylalanine, Polysorbate 60, Proline, Serine, Sodium Lactate, Sodium PCA, Sodium Phosphate, Threonine, Tocopherol, Valine, Phenoxyethanol, Parfum/Fragrance, Linalool.
As is common in the hair care industry, from time to time DevaCurl may update certain ingredients, such as preservative systems or fragrance, to improve quality, enhance the performance of the product, or to comply with the latest regulatory requirements. You should always check the product's packaging for the most up to date and accurate ingredient information.
DevaCurl products go through rigorous testing and adhere to all relevant cosmetics regulations for product safety before they reach the market.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Primer....for your hair!
I received DevaCurl Plumping Primer complimentary from Influenster and DevaCurl in exchange for my honest review Plumping Primer is a clear body-building gel hair product that is infused with Amino Acids. It is applied before other styling products. This product used to be called B'Leave-In but it...
Most Helpful Critical Review
Good but not a necessity
I was sent this product for free from Influenster and DevaCurl in exchange for my honest review. Since I have this product, I did enjoy using it. However, I don't know if I would rush to go out and purchase myself. This did smooth my curls and provide some frizz relief. However, I did not notice muc...
251 results
How could I forget!!??
I love this product! My hair is wavy/curly and hard to manage. I can't believe I had forgotten how wonderful this product is! (maybe that's why the original name was B'leave in😉) It adds what my hair is looking for. More shine, definition and plumpness. I've even paired it with other brands of mousse and its perfect!!
Great product makes my curly hair wavy
Hair Type Wavy Hair
Makers my hair wavy. Great product for the winter
Watered Down. Formula may have changed.
Hair Type Very Curly Hair
I used to buy this in a pump. Now I can only buy it in this small tube and its now WATERY!!! What happened? I can barely use it it's so watery and spills out everywhere. Disappointed because it is my favorite gel primer. Please bring back to old formula!!!
Formula Changed
I have been buying this product for years. Loved it!! Just purchased again a couple weeks ago and the gel is like water and doesn't work well on my curls at all anymore. Not sure if I got a bad lot or they changed the formula. Very leary of purchasing again. ☹️
It's alright, not the best
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The product is okay. I wouldn't say it's something I grab for everyday mostly when I don't know what else to use. I'm not sure I notice a huge difference when I use it vs not using it.
