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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
Works great
I really like this e.l.f. primer grip matte. It keeps my face from looking oily. It goes on very easily and doesn't have a bad smell.
2170 results
Great Primer!
I love this mattifying primer! It applies effortlessly and provides the perfect grip for makeup. It's lightweight, non-sticky, and never greasy, allowing my makeup to wear beautifully throughout the day.
My makeup lasts all day
The elf power grip primer is great if you need your makeup to last all day.. by all day I mean over 12 hours! Its tacky consistency makes sure my makeup doesn't budge and it's so affordable!
Nice surprise
(Product gifted for free testing) The primer is non scented and sets into skin quickly. This product is a matte finish so it is a little drying but does the job well. My only issue was how thick the product is, I could see this potentially clogging pores if too much is applied.
Not good for dry/mature skin
This unfortunately was a miss for me. I am a bit older and tend to have skin that leans on the dryer side. I applied this as directions stated onto clean moisturized skin. I tried it with a stick foundation and a liquid. Within moments of application with my stick foundation you could see every line and dry patch. It was a little bit better on the liquid foundation side but not much. This will not be something I reach for again.
Nope
Eesh, where to begin. this was a nightmare to apply no matter what I tried. The pilling did not cease no matter what application process I tried and once I made it through that mess and dusted the pilling off of my face my foundation and concealer looked caked on and separated pretty quickly.. I received this product in trade for my honest review