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Summary
Why Impossible? The Wet n Wild Prime Focus Impossible Primer is the first-of-its-kind SILICONE-FREE primer that is mattifying AND hydrating, and features the silky, seamless application traditionally achieved with silicones.
Benefits
- Fragrance-Free
- Paraben-Free
Features
- Hydrating and mattifying shine control without drying skin
- Bouncy silicone-like texture WITHOUT the silicone
- Formulated with Jeju Blossom Extract, a natural brightener and moisturizer
- Formulated with Gooseberry, which is high in Vitamin C and antioxidants
Apply a thin layer of primer over your sunscreen and under your makeup.
Water/Eau, Butylene Glycol, Glycerin, Sodium Acrylates Crosspolymer-2, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Physalis Angulata Extract, Caprylic/Capric Triglyceride, Propanediol, Caprylyl Glycol, Hexylene Glycol, Prunus Yedoensis Flower Extract, Tocopherol, [+/- (May Contain/Peut Contenir): Red 33/CI 17200, Yellow 5/CI 19140].
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Primer
The Wet n Wild Prime Focus Impossible Primer is one of my favorite primers. It is silky smooth and does a great job at blurring my pores. As with most primers, that I have noticed, this primer does not work well with all foundations. For the most part, this has worked with most of my foundations. Th...
Most Helpful Critical Review
Disappointing
I'm a huge fan of WnW products, but this primer is a pass for me. As another review mentioned, the consistency was very much like dried frosting - it didn't spread over my skin very well at all, and it seemed like I had to use more product than normal. I use concealer and granted, it's a pretty thic...
174 results
THE Holy Grail for Flawless Makeup!!!
If I could, I would be the spokeswoman for this primer. After you read this, I think you'll agree lol. It's actually like a suit of armor for your makeup! It gives your skin a smooth, blurred, flawless look and feel (even if you don't wear makeup!). I have the most problematic skin; sensitive, textured, fine lines, big pores, acne prone, sweaty, sometimes oily, sometimes dry, sometimes combo - if you can imagine such a thing. I've struggled for about a decade to find the right combination of products for flawless makeup. And I was a manager at Ulta, so that's how you know I've tried everything - prestige and drugstore. I must say that this is the end all, be all! As long as I use this, just about ANY makeup I use will not separate, cake, sweat off, get patchy, or emphasize pores or texture. It just makes me look absolutely flawless from early morning into the late night! And with how troubled my skin actually is, that's truly saying something. I swear there's nothing like it out there, it really is, quite literally, impossible! And for the price, you can't beat it. Plus, it's silicone-free, so you can feel better about putting it on your skin vs other primers. Give it a try, I'm positive you'll love it too!! < 3
Nice Primer!
This primer goes on smooth. It has a gel like texture that blurs the lines on your face. It makes my make-up last longer.
Best Primer
Best Primer I've ever used and I'm 65. I wish they would also make this with an SPF!
BEST AFFORDABLE PRIMER
Verified Reviewer
Reviewed at
I love this primer! I have oily skin and it helps my makeup stay on all day. It blurs pores and the texture is smooth. It has a light scent but nothing unbearable. It's definitely my affordable favorite primer.
Pretty Good
Verified Reviewer
Reviewed at
This is pretty good for being a non silicone primer. At least for me, it's a little hard to get the product out of the tube. I definitely need to add little elbow grease when rubbing the product on my face. My foundation applies beautifully on top of the primer. It does help the longevity but not as great as my other favorite primer. There is no scent. Would repurchase if it was on sale.
