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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo.
Benefits
- De-frizzes, hydrates and soothes hair
- Silkier hair
Features
- Hair Concerns: Frizz, flyaways, dryness
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is this good for colored hair?
- Asked by Mickie
- Official Answer By Virtue - Brand EngageYes, all Virtue products are color-safe. In addition, our bio-identical protein (Alpha Keratin 60ku), will heal your hair from the inside out, making the color more vibrant and overall healthier.Was this answer helpful to you
- Q
Is this shampoo good with brazillian blowout treated hair?
- Asked by Mm
- Official Answer By Virtue - Brand EngageHello, Yes, you are safe to use this shampoo with smoothing treatments like Brazilian Blowout.Was this answer helpful to you
- Q
Does the product give a suds or lather feeling ?
- Asked by Kina
- Official Answer By Virtue - Brand EngageVirtue Smooth Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you
- Q
Is this good for low porosity hair?
- Asked by Lou
- Official Answer By Virtue - Brand EngageHi! Yes, Virtue's Smooth Shampoo is excellent for low porosity hair. It offers deep hydration and a rich lather for deep cleansing the scalp without stripping or drying your hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Wavy Hair
Most Helpful Positive Review
Worth every dollar spent
I live in a tropical island with a very humid climate. I have very fine hair, half straight and a little wavy as well, but for sure extremely frizzy. I have been trying every brand there is out there, from drugstore products tu high end ones (Ouai, WOW, Oribe, etc). While some of them were pretty de...
Most Helpful Critical Review
Ordered what I knew would work on my hair
I started using Virtue products in the last year and was enjoying trying different products to find the best for my hair. Over a month ago I ordered Colorkick shampoo and it made my hair look dull and mousy. I attempted to contact Virtue for a replacement/refund 5 times by email, phone and chat over...
486 results
yes but no
I love the consistency of this shampoo. it feels luxurious on the hands. however this was the first shampoo I've ever had that gave me what I found out to be an allergic reaction because my hair falls out in clumps when I used it. it also collects enough moisture in gap between the cap and actual bottle to cause mold issues. ive never experienced mold in my bathroom like that nor any products like that. however it has black mold all over the rims of the cap so I had to throw it away.
Excellent
I LOVE this Virtue smoothing product for coarse hair. It's has impressive results. My hair is smooth and detangles nicely.
Great product
Hair Type Wavy Hair
Nice scent and a small amount cleanses well
Good shampoo. This is my
Reviewed at
Good shampoo. This is my husband's favorite for his curly hair.
Leaves my hair soft and
Reviewed at
Leaves my hair soft and smooth in humidity instead of frizzled coarseness
