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Summary
IT Cosmetics Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch with up to 24HR wear, no flaking or smudging.
Features
- Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides 20x more volume and 41% more visible length vs. your natural lashes.
- With its life-proof formula, this buildable and long-lasting mascara resists smudging, sweat, flaking and humidity while still feeling comfortable on your lashes.
- The lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.
- Developed with plastic surgeons' insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
Benefits
- Volumizing waterproof mascara for super volume, length and elastic stretch in one coat!
- Life-proof formula: resists smudging, sweat, flaking and humidity
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Real Results: - 92% say it's buildable* - 90% say it provides big volume* - 90% say it feels comfortable on lashes* - *Results observed in a consumer panel survey
Key Ingredients
- Pro-Vitamin B5: Known for its lash-conditioning benefits
- Peptides: Helps brittle lashes look soft
- Biotin: Vitamin that promotes healthier-looking hair and skin
Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You'll see dramatic eye makeup results in just one coat! Apply additional coats if desired. Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm.
Aqua / Water / Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain / Peut Contenir CI 77499 / Iron Oxides].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Best waterproof, mascara ever.
I love this mascara, When it said it's waterproof, it's waterproof
Most Helpful Critical Review
Not as good as the OG.
I was disappointed by this waterproof superhero mascara. First it did not provide the near the results of the OG superhero mascara as far as length and volume. Secondly this mascara transferred to my lids throughout the day. Lastly this mascara is not waterproof. I used alittle splash of water and b...
1612 results
Not a keeper
I will be returning this. Even though it is waterproof, it somehow managed to smudge below my eyes… which not even regular mascara has done.
Beware: Transfers!
Use with caution and in small amounts… it's so thick & clumpy. Definitely would *not* recommend, unless you like a smudged look.
Perfect for beach vacation
For daily mascara, I prefer tubing mascara like Tarte or Thrive. Those wash off with water, so I picked up this mascare for a Hawaii vacation. While I certainly don't get the same lengthening/thickening of a tubing mascara, I do get good definition and all day wear, whether I'm swimming at the beach, in the pool, or exploring the island with my family. Ive gotten no undereye transfer and it comes off easily with a Neutrogena makeup removing wipe.
too much fallout for the price
I've used cheaper mascaras that make my eye lashes look longer and aren't as flakey throughout the day.
Zero stars should be an option.
This is the absolute worst "waterproof" mascara I have ever used in my life. I never ever write reviews, but this one is so bad that I need to. It goes on thick and clumpy, then within an hour it had smudged all under my eyes! NOT waterproof.