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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Extreme length with a magnetic force! Benefit's They're Real! Magnet is a 36-hour extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes!
Benefits
- 36-hour extreme lengthening* mascara
- Flexible, lightweight & builds easily
- Won't smudge or flake
- *Instrumental test on 21 women
Features
- Builds 40% longer lashes**
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length**
- **Than bare lashes - Instrumental test on 21 women
- ***Self-evaluation by 110 women after 1 week
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most extreme lash drama!
Beauty Tip: Accentuate the extreme length by defining your eyes with Roller Liner Waterproof Liquid Eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect.
Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it waterproof? Or smudge proof? Want to make sure it doesnt run underneath the eyes or smudge on eyelid.
- Asked by Nelly
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara is not waterproof. Our long-wearing formula won't smudge or dry out.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Every day and night
- 1Fuller lashes
- 1Natural looking eye makeup
- 1Everyday use & when you want a natural dramatic
Describe Yourself
- 2Working mom
- 1I love makeup
- 1MODERN
- 1The brush does a great job with separation
- 1I am a middle aged women.
Most Helpful Positive Review
The Mascara of the Future
Benefit They're Real! Magnet Extreme Lengthening Mascara is different than any other mascara out there. It has a magnetically charged core in the brush, and the ingredients in the formula are attracted to the brush. This is science, people. The opening is smaller than it needs to be so that the brus...
Most Helpful Critical Review
Clumpy and flakey, hard to remove
Mascara is such a subjective product; different people have different lashes and lids and desire different effects. For that reason, I can't outright pan this mascara, but I was really disappointed that the formula didn't give me the results I look for. I have dark, straight lashes of varying leng...
1067 results
Great Mascara!
Clean mascara no eye irritation. Mask lashes long love it
This product actually sucks
I genuinely cannot come up with one positive thing to say about this mascara. It doesnt add any length or curl. Lashes are stuck together, not separated. It has smudged under my eyes within 2 hours of application.
Great lashes!!!!
I have the tiny lashes but after using this mascara my lashes look great!!!
It's nothing special
It's lengthening and not clumpy or flakey. Really no cons, its just not worth the price point. Department store mascaras are just as good.
New favorite Mascara!
Just threw away an old tube, and was in the market for my new go to mascara. She did not disappoint. My lashes were long, no clumps & beautiful pigment. Trying to justify buying the volume, and waterproof 😩