0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide #1
BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide #1

Tab through the images or use the previous or next buttons to navigate each product image

BOBBI BROWN Vitamin Enriched Smoothing Serum with Niacinamide

Item 2617705

$85.00
Size:1.01 oz
  • Available to ship
  • See same day delivery eligibility in bag

Earn points on this purchase.

Summary

Conscious Beauty at Ulta Beauty™

  • Sustainable Packaging Brand

Bobbi Brown Vitamin Enriched Smoothing Serum with Niacinamide and Vitamin C smooths, evens tone, and brightens dark spots for hydrated, makeup-ready skin.

Details

Benefits

  • Nourishes and hydrates
  • Delivers long-term moisturization for a fresh, hydrated glow
  • Smooths the look and feel of skin through resurfacing
  • Boosts radiance, brightens dark spots, and evens skin tone
  • Helps boost your base for smooth makeup application

Key Ingredients

  • HydroGlow Fruit Complex helps provide long-term moisturization for a hydrated, healthy-looking glow
  • Niacinamide (Vitamin B3) provides long-term hydration
  • Vitamin C helps fight dullness and delivers skin-tone-brightening benefits over time

Research Results

  • 100% had a boost in moisture overnight *Clinical testing on 21 women.
  • 4 Weeks to smoother, brighter, more even-toned skin *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% showed an improvement in the look of acne marks at 8 weeks *Clinical testing on 51 women, after using product for 8 weeks.
  • 92% say skin looks more radiant *Clinical testing on 51 women, after using product for 4 weeks.
  • 91% agree makeup goes on smoothly with these products *Consumer testing on 160 women after using Vitamin Enriched Smoothing Serum twice per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week.
  • 89% naturally derived ingredients *Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.

How To Use

Apply to clean, dry face, avoiding the eye area. Use twice daily, morning and night. Pair with Vitamin Enriched Face Base and Vitamin Enriched Eye Base for plump skin and effortlessly smooth makeup application.

Ingredients

Water\\Aqua\\Eau, Olea Europaea (Olive) Fruit Oil, Butylene Glycol, Methyl Gluceth-20, Butyrospermum Parkii (Shea) Butter, Bis-Peg-18 Methyl Ether Dimethyl Silane, Ascorbyl Glucoside, Potassium Cetyl Phosphate, Tocopheryl Acetate, Niacinamide, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Passiflora Edulis Seed Oil, Glycereth-26, Acetyl Glucosamine, Lactobacillus Ferment, Glycerin, Hydrogenated Palm Glycerides, Hydrogenated Polydecene, Sigesbeckia Orientalis (St. Paul'S Wort) Extract, Caprylyl Glycol, Caffeine, Cholesterol, Ethylhexylglycerin, Sodium Hyaluronate, Whey Protein\\Lactis Protein\\Protéine Du Petit-Lait, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lactate, Zea Mays (Corn) Oil, Sodium Pca, Laminaria Digitata Extract, Beta-Carotene, Serine, Glutamic Acid, Cereus Grandiflorus (Cactus) Flower Extract, Acetyl Hexapeptide-8, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine, Histidine, Magnesium Ascorbyl Phosphate, Polyacrylate Crosspolymer-6, Polysorbate 20, Peg-8, Sodium Hydroxide, Ppg-5-Ceteth-20, Jojoba Wax Peg-120 Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Panthenol, Sodium Benzoate, Glycine, Limonene, Citronellol, Geraniol, Linalool, Citral, Sodium Citrate, Disodium Edta, Bht, Ethylbisiminomethylguaiacol Manganese Chloride, Potassium Sorbate, Phenoxyethanol \ Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

Q&A

Showing 1 out of 1 Questions
Q
Do you put this on first then use a moisturizer?
Asked by Colada
Official Answer By Bobbi Brown US
Thanks for reaching out! For best results, we recommend applying Bobbi Brown Cosmetics Vitamin Enriched Smoothing Serum to a clean, dry face, avoiding the eye area. Layer Bobbi Brown Cosmetics Vitamin Enriched Face Base on top to plump and hydrate skin for smooth makeup application.Was this answer helpful to you

Review Snapshot

by PowerReviews

162 ReviewsWrite a Review
99%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Describe Yourself
1Classic Style
1A woman with combination mature skin
1Skincare lover
1Chic
1Female
Most Helpful Positive Review
A Winter Staple for Dry Skin!

I recently had the pleasure of trying Bobbi Brown's Vitamin Enriched Smoothing Serum, and it's been a game-changer for my dry winter skin. As someone prone to acne during colder months, this serum worked wonders. The HydroGlow Fruit Complex and Niacinamide provided deep hydration, leaving my skin vi...

Versus
Most Helpful Critical Review
I really wanted to love

I was gifted by mybobbibrown in exchange for my honest review. I really wanted to love this product, after about two weeks of testing it out and incorporating it into my skin prep / routine I found that it was breaking me out and made my skin very red and angry. I have very sensitive skin and dry fo...

162 results

My new favorite!

Submitted 1 day ago

By Nadianikis

From United States

Reviewed at

Bobbi Brown US

Gifted by bobbybrown. Bobbi Brown Vitamin Enriched Smoothing Serum – My New Favorite Serum! I'm absolutely loving the Bobbi Brown Vitamin Enriched Smoothing Serum! From the moment I tried it, I was hooked. The texture is so smooth and luxurious, absorbing quickly into my skin without any greasiness. It feels lightweight yet incredibly hydrating, making my skin look instantly refreshed and plump. Love it and can recommend.

User submitted media 1 of 2
User submitted media 2 of 2

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Light serum that works well

Submitted 2 days ago

By Testerweezy

From Houston

Verified Reviewer

Reviewed at

Bobbi Brown US

The Bobbi Brown Vitamin Enriched Smoothing Serum is a pleasure to use. Just a couple of pumps provided enough product to cover my face and neck, and it absorbed beautifully into my skin without feeling heavy or greasy. After application, my skin felt soft, hydrated, and noticeably smoother. One of my favorite aspects of this serum is its delicate, fresh scent with a subtle hint of lemon—it's light and uplifting without being overpowering. Overall, I really enjoyed incorporating this serum into my routine and would highly recommend it for all skin types. It's a great addition for anyone looking to boost hydration and achieve a smoother complexion. Gifted by Bobbi Brown

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So thin and hydrating!

Submitted 2 days ago

By Bella Maria

From USA

Verified Reviewer

Reviewed at

Bobbi Brown US

LOVE LOVE LOVE THE SMELLL OMGGG!!!! This keeps my face so hydrated throughout the day when I use it! I am absolutely so in love with this serum I highly suggest it! I got a gift in exchange for this! Super soft and hydrating and gifted by bobbibrown :)

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Amazing

Submitted 2 days ago

By Rach5886

From United States

Verified Reviewer

Reviewed at

Bobbi Brown US

Gifted by bobbibrown this is my new favorite serum! I love this enriched face line from them, and this is such a luxurious version! It is extremely hydrating, smells absolutely incredible, and I definitely notice an improvement in skin texture

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Lovely serum

Submitted 2 days ago

By Nusky21

From United States

Verified Reviewer

Reviewed at

Bobbi Brown US

Bobbi Brown's Vitamin Enriched Smoothing Serum is a lightweight, hydrating primer-serum hybrid that preps skin beautifully for makeup. Infused with vitamin B5, niacinamide, and shea butter, it smooths texture, blurs imperfections, and provides a soft, radiant finish. The formula feels silky without being greasy, making it great for all skin types. It layers well under foundation, helping makeup apply more evenly and last longer. It was gifted to me by Bobbi brown

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?