Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Verb's nourishing Purple Hair Mask, powered by acai, brightens, hydrates and softens while toning yellow hues. This formula was designed to reduce brassiness in both color-treated and natural blonde, grey and silver hair tones. Great for all hair types.
Benefits
- Neutralizes brassy, yellow hues in blonde, grey & silver hair between salon visits
- Intensely hydrates & softens
- Smoothes frizz
- For all hair types & textures: fine, thick, wavy, curly, kinky and straight and those with blonde, grey & silver hair tones
Key Ingredients
- Pro-vitamin B5 hydrates, smoothes & adds vibrancy to dull strands while providing hair with a natural boost of body
- Sunflower seed extract contains fatty acids that deeply nourish & increase hair manageability while providing natural UV protection to prevent color fading
- Violet pigment cancels out yellow, brassy tones
- Acai extract is high in antioxidants which help protect fragile strands & provide ultimate moisture
After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.
Stylist Tip: Follow up with a few pumps of Ghost Oil after rinsing to seal in moisture and prep for styling.
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, CI 60730 (Ext. Violet 2), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
- 2Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Purple Power Mask
I know some people may think this is a ridiculous story and/or review but this product was one of my #1 self care items during our current pandemic... hear me out. I am a someone who has been working multiple double shifts, caring for our ill loved ones. Many nights or early mornings when I would ge...
Most Helpful Critical Review
Not a win for me
It has a funky smell even though there is fragrance listed in the ingredients. Also in the ingredients, Isopropyl Alcohol - I don't understand why this would be in a product that is supposed to be moisturizing since alcohol is very drying. I did not see much difference in hydration of my hair after ...
637 results
Underwhelming
Hair Type Wavy Hair
The mask itself is hydrating and has a nice texture but the purple pigment is lacking. I could barely notice any toning effects after several uses.
Great Purple product
Hair Type Straight Hair
Verified Buyer
I have used far more expensive purple products but this one is excellent at a much lower price. So glad I found it.
Could take it or leave it
Meh. Wasn't super impressed with the toning effects of this one. Made my hair super soft but ny hair still looked super brassy. There are better toning products out there in my opinion
Good conditioner, bad toner
Hair Type Wavy Hair
Verified Buyer
This conditioner smells really good and leaves your hair feeling soft but the promise of "toning" is not accurate unfortunately. It's almost a lavender color (which makes sense as to why it doesn't tone well) and I honestly didn't notice any change in my brassiness when using.
I love verb products but...
Hair Type Straight Hair
I love verbs shampoo, conditioner, purple shampoo, oil, and dry shampoo. I ran out of my purple shampoo and decided to pick up this mask instead. It made my hair very soft but as for toning, I saw no difference I will just stick to their purple shampoo.
