Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.
Benefits
- Brightens
- Neutralizes
- Revitalizes
Features
- CONSUMER PERCEPTION (on 57 panelists using product for 2 weeks):
- 95% of women immediately felt their hair color looked more vibrant
- 95% of women felt their hair looked shinier and less brassy after 2 weeks
- 93% of women felt their hair color looked brighter and more revived after 1 week
- PRODUCT AESTHETICS: A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
- IDEAL FOR: (1) All shades of natural color (2) All shades of color-treated or highlighted hair (3) Silver and grey tones
- FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary protein which strengthens and repairs all hair types with each use.
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract: Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract: Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
TIPS: To maintain bright and shiny color, it's important to keep the cuticle flat so light can pass through the hair. Alpha Keratin 60ku fills and smooths any rough patches on the hair shaft, allowing this to happen, while the natural purple colorants help neutralize any unwanted brassy or yellow tones.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
How Long Does It Take?
I cannot use sulphate products - they destroy my hair. So, I turned to Virtue when my hair dresser said I needed a debrassing shampoo for my grey hair (for some reason, it is blonde instead of grey or white even though I was a brunette). I was hopeful but after about 5 washings, I don't see a differ...
Most Helpful Critical Review
Horrible customer service
The ColorKick shampoo on first use just made my hair color look mousy and dull. I have been trying for three weeks to contact Virtue Labs to return my product to get a refund. I have sent 2 different emails and had no response. I have attempted to call 3 times: no one answers the phone and they have...
166 results
Best Shampoo
I've used this once a week on my hair for over 3 years. It's great for natural color and highlight's. It makes my hair brighter with more shine and gets rid of any brassiness. Over the years I've tried many other purple and blue shampoos but none compare to this. Also a little goes a long way so this bottle lasts a very long time!
Great for Grey
Reviewed at
Brought shine back to my hair naturally grey hair and removed the yellow brassiness.
Love it! It is has
Reviewed at
Love it! It is has been my go to de-brassing for 3 years.
Like the product, but not
Reviewed at
Like the product, but not the cap to dispense. It's too hard to open & if it's dropped in the shower, it breaks! Wish you sold pumps that could be added to make dispensing easier.
It works !!!
Reviewed at
Love this! So happy to of found a debrassing shampoo that actually works even better than redkin and Maria Nilla. Plus it's safer to use than all the others on the market.
