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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 40 (CI 16035), Yellow 5 (CI 19140).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Blushing lizard color descriptions and swatches off
Was excited to find a mauve base with blue glitter. I thought it was going to be similar to ripple from colourpop not in exact colour but more so in its mix of darker matte base paired with a shimmer that has a cool toned pop, the perfect recipe for a one and one... This was not the case. Mauve it i...
150 results
Definitely worth it
Beautiful and goes on easy
I've been really enjoying these
I've been using these almost daily for a while now so I figured I'd leave a review. Blushing Lizard is my favorite of the 3 I've used (Elvin Things and Swamp Goddess are the others). It's one of the few eyeshadow singles that I've actually repurchased. They're easy to apply and can be worn alone or over other products. I don't use an eyeshadow primer and I haven't had any issues with creasing or fallout. For me, using a brush to apply these eyeshadows doesn't work as well as swiping them on with my finger. I love the sheerness of the base and how sparkly they are. This makes them versatile. The 3 shades I own are useful as one-and-done products, which is what I look for in non-matte formulas, like Colourpop's Super Shock Shadows. Blushing Lizard also has a neat "cooling" feel to it when touching it in the pan - it feels like a cold, solid gel texture even though it's powder. It's weird in a pleasant way.
Meh
Not in love. Got suckered in by Instagram advertising. Lots of fall out.
Not impressed
I bought this because of the hype on TikTok. Not worth it. So disappointed. First, the neon green packaging is cheap cardboard resembling a take home container in a restaurant. Then there's the shadow itself. Not pigmented. You really have to press into it for any color & then the glitter is blue squares which gets all over your face & everything else. Used primer to apply, fallout was tremendous. Used glitter glue primer, fair was tremendous. Took 10 minutes to get it all of my face & the glasses out of my eyes. This is going back. There are so many other products you can spend your money on
Not impressed
I bought this because of the hype on TikTok. Not worth it. So disappointed. First, the neon green packaging is cheap cardboard resembling a take home container in a restaurant. Then there's the shadow itself. Not pigmented. You really have to press into it for any color & then the glitter is blue squares which gets all over your face & everything else. Used primer to apply, fallout was tremendous. Used glitter glue primer, fair was tremendous. Took 10 minutes to get it all of my face & the glasses out of my eyes. This is going back. There are so many other products you can spend your money on
