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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Isostearyl Neopentanoate, Mica, Dimethicone, Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer, Trimethylsiloxysilicate, Silica, Ethylhexylglycerin, Sorbic Acid, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Iron Oxides (CI 77491, CI 77499), Aluminum (CI 77000), Titanium Dioxide (CI 77891).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Blushing lizard color descriptions and swatches off
Was excited to find a mauve base with blue glitter. I thought it was going to be similar to ripple from colourpop not in exact colour but more so in its mix of darker matte base paired with a shimmer that has a cool toned pop, the perfect recipe for a one and one... This was not the case. Mauve it i...
163 results
Good coverage, does flake a bit
Nice colors and easy to apply. Over the day it does flake, though, so my cheeks are all glittery at the end of the day. That would be my only complaint. Easy to remove at night.
Love this shadow! Hate the packaging!
I saw a very similar tiktok shadow that was hyped into the stratosphere, but after buying it was very unsatisfied. So I bought 2 others from Ulta to try and match what I was seeing on the screen - this is a clear winner!! I use an eye primer and my finger to swipe this on and it's my new favorite! I'm deducting a full star for the packaging because it's truly crazy! It comes nestled in the flimsiest feeling cardboard holder, I have to be cafeful not to rip it when I open it. It has to be kept in the original box, separate from all my other makeup cause the cardboard will deform/disolve if any moisture touches it. The company *does* offer a 'permanent' compact option that holds 26 mini shadows and costs $27, which feels super icky and corporate-cash-grab-y. I hope they come out with a smaller one (like wayyy smaller) or change the packaging!!
SPARKLES!!
Purchased for my daughter and she loves it!!!! I intend to "borrow" it because this millennial mom still loves all things with some glitter! The packaging is really cute and unique and is totally compostable/recyclable which we love. With a primer it stays on a while. I got the shade "blushing lizard" and it is so flattering to my hazel eyes as well as her blue. Will be buying more from this line for sure!!
Unicorncore
I just bought this in the shade unicorncore. I love glitter and sparkles so after swatching this in store I had to grab it. The price point is good, the packaging isnt my favorite but I was familiar with it as I bought their cheek fluff which has the same. The packaging isnt a deterrent and I will buy more colors. I used this color as a glitter highlight and a topper for eyeshadow. I applied it with my finger and it stayed ALL day. I could see where trying to apply with a brush would be difficult to get the effect I wanted. I will buy more of the duochrome shades in the future.
Best color for heterochromia eyes
Pretty sure I only need this eye shadow for the rest of my life. Made my central heterochromia eyes pop.
