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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Calcium Aluminum Borosilicate, Mica, Magnesium Myristate, Isononyl Isononanoate, Isopropyl Palmitate, Butyrospermum Parkii (Shea) Butter, Isostearyl Isostearate, Octyldodecanol, Ethylhexylglycerin, Tin Oxide, Octyldodecyl Myristate, Synthetic Fluorphlogopite, Sorbic Acid, Cocos Nucifera (Coconut) Oil, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Citric Acid, Iron Oxides (CI 77491, CI 77499, CI 77492), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Not Worth the Hype
I saw this on social media where it appeared to be a solid monochromatic, highly pigmented almost cream-like, shadow. It was applied with one swipe of the finger. I was duped! It's a very glittery shadow, as in chunks of glitter, and barely has any pigment. It took several layers of it alone, to a...
178 results
Beautiful shimmer single
Love this eyeshadow single! So easy to apply with just a finger. The dual chrome shimmer is so pretty. I get lots of compliments when I wear this. Packaging can be flimsy since it is compostable but it doesn't bother me.
Love it
I love this product!! You can use a little or a lot it's buildable! All you need to use is your finger to apply. I'm actually going back to get some more!!
Honestly kind of bummed
Nice color, but disappointing. I was influenced via ads. It doesn't look nearly as beautiful and glossy. The ad made it look like it went on the skin smoothly, but honestly it's kind of flaky looking on my skin. Fallout is terrible. Pass on it.
love it
I absolutely love it. I never heard about it on social media like the other reviews, i just bought it because its hard to find a nice vibrant color shifting eyeshadow that doesn't have carmine in it. I wear it on it's own and I love it
Love the sparkle!!!
Love the glitter and love how long it stays put!!! All night even sweating!!!! The only thing that sucks is it such little product in the container but luckily it's cheap!!