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Joico JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness #1
Joico JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness #1

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Joico JoiFULL Volumizing Shampoo for Plush, Long-Lasting Fullness

Item 2551465

$43.50
Size:33.8 oz
  • Available to ship
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Offering a 24-hour volume boost and luxe lather, Joico JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.

Details

Benefits

  • Fuller, thicker, bouncier hair
  • 24-hour style retention*
  • Provides long-lasting humidity protection*
  • Instantly adds shine
  • Rich lather gently yet thoroughly cleanses hair
  • Adds instant, lightweight body
  • *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system

Key Ingredients

  • Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.
  • Bamboo Extract, fi brous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.
  • Lotus Flower, a prized exotic bloom full of strength-building protein, magnesium, and potassium, helps improve elasticity and gives hair a healthy appearance.
  • SmartRelease Technology packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

How To Use

Apply to wet hair. Lather. Rinse Well.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium- 47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum.

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JOICO JOIFULL COLLECTION

Joico JoiFull

JoiFULL Ingredients

Joico JoiFull

FOR FINE/THIN HAIR

JOIFULL VOLUMIZING SHAMPOO


Imagine plush, 24-hour-long fullness and voluminous body…that’s what you get with this rich, sudsy cleanser designed to whisk away the oil and dirt that can weigh down fine-textured hair. Giving you a clean foundation for body-building styling, this Shampoo is the healthy prep step towards lusciously full hair. With Rice Protein and Bamboo Extract, every ingredient cleanses, nourishes, and amplifies hair for a major body boost.


Directions: Apply to damp hair; lather; rinse well.

JoiFULL Shampoo

Hair looks fuller & thicker...

HERE'S WHY YOU'LL LOVE IT


- Rich lather gently but thoroughly cleanses the hair

- Adds instant lightweight body

- Fuller, thicker airy volume

- 24 hour style retention*


*when using JoiFULL Volumizing Shampoo, Conditioner and Styler as a system

FAQ's

Q: Whenever I use volumizing products, my hair gets full but frizzy. Does JoiFULL cause frizziness?

A: No worries! JoiFULL actually brings out the shine in fine hair, without weighing it down. One of the main ingredients is Bamboo Extract, which is rich in silica, and helps build volume while promoting thicker, stronger, shinier strands.


Q: Does the shampoo cause dryness, like a clarifying formula?

A: Just the opposite: Your fine strands will actually get a boost of lightweight hydration, along with voluminous body and bounce.


Q: How long does the fullness last?

A: The JoiFULL collection delivers 24 hours of exceptional fullness and volume; which means no flat-hair problems the minute you walk out the door.

Q&A

Showing 5 out of 12 Questions
Q
Is this shampoo and conditioner good for thick naturally blonde long hair?
Asked by Ric
Official Answer By Joico - Brand Engage
Hi Ric! Thanks for asking. The Joico JoiFull Collection is formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. For thick/coarse dry hair we would normally recommend the Joico Moisture Recovery Collection. You may also like the Joico Blonde Life Brightening Collection which is formulated to lift away dirt and oil, restore hair’s optimal pH level, and keep blonde hair bright. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
How can this be color safe and have sulfates? I have short, fine, color treated hair and am a senior. I certainly want product that protects my hair and color.
Asked by Lee
Official Answer By Joico - Brand Engage
Hi there! Thank you for our question. All of our Collections at Joico are safe for color treated hair. Also, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! ✨💕Was this answer helpful to you
Q
Is this good for gray, thin hair?
Asked by DEE
Official Answer By Joico - Brand Engage
Hi Dee! Thank you for your question. Absolutely, the JoiFull Volumizing Collection is color-safe, and formulated to elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results and is recommended for fine/thin hair. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is Joifull volumzing shampoo safe for color treated hair?
Asked by Jeanie
Official Answer By Joico - Brand Engage
Hi Jeanie! Thanks for asking. Absolutely, the JoiFull Volumizing Collection along with all of the Joico Collections are safe for color treated hair. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Is this shampoo for an oily scalp?
Asked by Sierra
Official Answer By Joico - Brand Engage
Hi Sierra! Thank you for your question. The JoiFull Volumizing Collection can be used on an oily scalp. But it will not address the oily scalp issue. We would recommend a weekly clarifying shampoo, we just launched the new Defy Damage Detox. We think you'll love that combo! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

80 ReviewsWrite a Review
72%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1My favorite
1Adds volume
1Adds body and volume
1Makes my hair more manageable
1Pleasant scent
Cons
1Salon smell
1Hair became tangled and frizzy
1Poor packaging of the shampoo
1Dries my hair out horribly.
1Dries out your hair. Didn't notice any fullness.
Best Uses
1Fine Hair
1Condition first and shampoo second
1Weekly
Describe Yourself
1Brunette with fine hair.
1From fine thin hair to Thick and smooth!
1Natural
Hair Type
3Straight Hair
Most Helpful Positive Review
My turned out thick smooth and beautiful!!!

I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was ...

Versus
Most Helpful Critical Review
Formula changed

I have been using joico body luxe shampoo for years. The formula changed to Joifull and it was noticeably less effective. I was still buying it because the process to find a new shampoo is the worst. Ultimately, I developed scalp irritation (burning, skin flaking, greasy patches) from this shampoo a...

80 results

Gives volume

Submitted 2 months ago

By Jenny

From Augusta GA

This is one of my favorites for volume. It really works for my thin and fine hair.

Was this review helpful to you?
Wanted to love it

Submitted 2 months ago

By Think carefully

From Las Vegas

Ive always loved this brand so I decided to try this shampoo and conditioner. I read the mixed reviews but decided to go ahead. It smells great but i noticed it didnt fully cleanse my scalp, it left a weird residue on my hair on my scalp. I also noticed my hair started falling off by the chunks, I am not taking any medication, new vitamins, nor has my diet changed. So it wasnt on my side, i threw this away and went with another brand.

Was this review helpful to you?
Yes I agree I would buy this product again and again

Submitted 5 months ago

By Ileana

From Miami, Florida

I like the light density of the shampoo, the fragrance and how it leaves my hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
doesn't work on truly fine textured hair

Submitted 6 months ago

By Amy

From Oklahoma

I have shoulder length, super fine textured hair. my fine hair is the type that won't hold a curl no matter the curling method. This shampoo performs like a drug store shampoo. after one use my hair was a grease pit by the end of the day. I do not recommend this for anyone with fine hair.

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Greasy

Submitted 9 months ago

By EJ

From NY

Added a lottle volume but made my hair so greasy by the end of the day

Was this review helpful to you?