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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1839 results
Nice and non clumping
Very nice mascara and liked how it doesnt clump
So shocked, this is great
I am very picky when it comes to mascaras. I like the plastic wands over the softer bristles. My normal go to's are the telescopic & lash sensational. This is similar to lash sensational and really builds my lashes. Lengthens and defines, not clumping.
So shocked, this is great
I am very picky when it comes to mascaras. I like the plastic wands over the softer bristles. My normal go to's are the telescopic & lash sensational. This is similar to lash sensational and really builds my lashes. Lengthens and defines, not clumping.
Better than expensive brands
I love mascara and have been using various types since I was a teenager. I have oily skin and hair, so most non-waterproof mascaras eventually run under my eyes. This one doesn't do that! I just got back from Mexico and my friend's Lancome waterproof mascara was under her eyes in the heat and mine stayed on. This has replaced my long lasting love for Buxom because it stays on and is s fraction of the price. I'm an Elf concert... Blown away!!!
Like that the mascara does not clump.
Verified Buyer
Reviewed at

I bought this a month ago and really love how easy it is to use.