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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Deeper, more pigmented black shade
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1820 results
Would repurchase
Really like this mascara. Price is really good. The wand is nice and like that its a drier formula. It last all day and doesn't flake. I have stick straight lashes that do not! hold a curl. If i want my lashes to stay curled I would need to use water proof mascara. I dont like water proof mascara because its hard to take off and tends to rip out my lashes. For this mascara to be able to hold a curl, I was really surprised. It doesn't hold it 100% but better than literally nothing / make them droopy like the others. Would def continue to repurchase.
Holy Grail of Mascara!!!!
This mascara is the best mascara I've ever tried! My eyelashes have never looked so good. No clumps, smooth, and lifting. What else do you need in a mascara! 10/10 would reccomend! 🩷
Wish it didn't dry out so quickly
The deep brown color is perfect! The first few months of application was great. Now I use it on my eyebrows as like a brow gel since it dried out quickly. I still like using it on my lashes sometimes when I don't want to use black mascara and want a softer look.
I love the elf cosmetics that I bought.
Verified Buyer
Reviewed at
I want to buy makeup that is not tested on animals and that handles my long, but thin lashes well. I haven't checked the sunscreen yet, but the mascara and eyeliner are perfect
deserves more fame
so good
