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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Deeper, more pigmented black shade
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1804 results
My go to
Great mascara, especially since you're supposed to throw out every 3 months to avoid eye infections 🙃 good price range for quality
Love love love- this is my holy Grail lol
love love love this product, works wayyy better than any mascara I've bought for half the price. it holds the curl too when you curl your lashes. the formula is light so it doesn't weigh down your lashes. I only do one coat on all my lashes and a little on the tops when it dries. also love that they have brown mascara, I'd love it more if they had a lighter brown mascara, or different color mascaras like magenta! or even glitter mascara. I haven't had a lot of lash loss with this product, I only lose three lashes maybe two each time I take off the mascara. great fine applicator, and you really can't brleat the price. if you're not sure if you should buy it, BUY IT.
It's ok…
Verified Buyer
Reviewed at
I love the lash XTNDR mascara and got this one to see how it would compare and it didn't. At all. I know a lot of people love this one, but it didn't not work for my lashes. It didn't make them longer nor fuller, plus, it smudges. I'll be going back to the XTNDR.
Favorite mascara
Verified Buyer
Reviewed at
Love this mascara... makes my lashes so full and long
Ok you're good little buddy!
I kike the brush and the separation. I need a thicker formula. I like using brown eyeliner and brown nascara to make my balls pop. It even seems to change my face shape. I have not been paidnto write this..but I wish I were! :)
