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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Benefit Cosmetics Roller Lash Curling & Lifting Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls - while the instant curve-setting formula holds for 12 hours. In a travel-size mini!
Benefits
- Easy-to-remove
- Water-resistant
- Ink black
- Satin finish
Features
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks
Key Ingredients
- Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). N° 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Phone Charms with $60 Benefit Cosmetics purchase (valid thru 3/27/25 or while quantities last)
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From Now to Wow!
A Mascara for Every Lash!
Mascara vs. Mascara
Also Available in Mini!
Questions
Ask a QuestionQ&A
Showing 5 out of 78 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at [email protected] for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact [email protected] for help.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by El
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash contains the animal-derived ingredient beeswax. xoxo BWas this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://wellnessformetoday.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 56930 Minutes
- 51110 Minutes
- 651+ Hour
Best Uses
- 3681Anytime
- 1065Daytime
- 1056Daily Use
- 841Going Out
- 442Women
Describe Yourself
- 2282Natural Style
- 1825Classic Style
- 623Brand Buyer
- 597Trendy Style
- 412Budget Shopper
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
not bad
So let me start by saying I have long but stick straight lashes and if i want curl, it'll be me and my eyelash curler in front of the mirror for half an hour. I have used every mascara invented and finally gave up and got extensions. I am currently taking a break from them to give my eyelashes a res...
8887 results
My stand by
I have tried other mascara and always come back to this one, love it.
Used to love
I used to use this prodyct years ago and loved it but i purchased it again recently and started noticing it would started to flake and smudge on my under eye (i dont put mascara there) and when i used a different mascara that issue was gone, so the formula must not be that good anymore, don't recommend if you dont want raccoon eyes
Soft black mascara
I like this mascara for a second coat. I find it is a drier formula and separates any clumps from the first coat.
One of the worst mascara I've owned
I'm so glad I didn't pay full price for this. I have straight lashes and this doesn't do anything as far as curling them. In addition I can't put this on my lower lashes because it automatically runs and I end up with the panda look This is so disappointing. The Maneater by Tarte is way better.
Ok, but wouldn't recommend
This product gave me a good curl on my lashes, but at school always looking up and down this caused the mascara to leave black under and over my eyes overall would not recommend this product to someone who is constantly looking up and down
