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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Extreme length with a magnetic force! Available in a travel-size mini to try or take on the go! Benefit's They're Real! Magnet is a 36-hour extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes!
Benefits
- 36-hour extreme lengthening* mascara
- Flexible, lightweight & builds easily
- Won't smudge or flake
- *Instrumental test on 21 women
Features
- Builds 40% longer lashes**
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length**
- **Than bare lashes - Instrumental test on 21 women
- ***Self-evaluation by 110 women after 1 week
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most extreme lash drama!
Beauty Tip: Accentuate the extreme length by defining your eyes with Roller Liner Waterproof Liquid Eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect.
Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Date Nights and events
- 1For date night or any time really
- 1Brighter eye
- 1Day or evening
- 1For volume with 1 to 2 coats
Describe Yourself
- 1Allergic to everything
- 1Mom, wife, and modestly trendy
- 1I have long lashes, but not as many as I use to
- 160ish and I enjoy look good for my husband
- 1Am in my sixties and wanted a more natural look
Most Helpful Positive Review
The Mascara of the Future
Benefit They're Real! Magnet Extreme Lengthening Mascara is different than any other mascara out there. It has a magnetically charged core in the brush, and the ingredients in the formula are attracted to the brush. This is science, people. The opening is smaller than it needs to be so that the brus...
Most Helpful Critical Review
Clumpy and flakey, hard to remove
Mascara is such a subjective product; different people have different lashes and lids and desire different effects. For that reason, I can't outright pan this mascara, but I was really disappointed that the formula didn't give me the results I look for. I have dark, straight lashes of varying leng...
5521 results
Great lashes!!!!
I have the tiny lashes but after using this mascara my lashes look great!!!
Great formula! But...
Reviewed at

Love the brush, smooth as silk, goes on like a dream. No clumping! But by the end of the day I've got bleed under my lower lashes. Bad Gal Bang! Waterproof is the only one I can wear all day. Please make a waterproof version of this!
It's nothing special
It's lengthening and not clumpy or flakey. Really no cons, its just not worth the price point. Department store mascaras are just as good.
Its alright..😬
By itself it doesnt really lift your lashes like the packaging claims it does, but its very buildable. I definitely recommend just getting the Theyre Real mascara than the magnet.
its okay
I had gotten this for my birthday and have been using it for a year to say but it was a good product and i loved the wand and formula just it smudged. i tried different hack to see if it was just me but nothing worked i had the same outcome each time