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Joico Travel Size Defy Damage Masque #1
Joico Travel Size Defy Damage Masque #1

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Joico Travel Size Defy Damage Masque

Item 2543139

$11.00
Size:1.7 oz
  • Available to ship
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • Proactively builds hair’s resistance to damage
  • Leaves hair soft, shiny and healthy
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

How To Use

Apply to clean, damp hair. Leave in 2-5 minutes. Rinse.

Ingredients

Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.

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The Next Generation of Bond Building

joico, defy damage

Defy Damage Ingredient

FOR BOND STRENGTHENING & COLOR LONGEVITY

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE MASQUE


When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.


Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

See it. Feel it. Believe it.

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE


- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*


*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

FAQ's

Q: Is this is sulfate free?

A: Yes! We are free of SLS/SLES sulfates.


Q: How long will it take to see results?

A: Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.


Q: Is this good for curly hair?

A: Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.


Q: Will the products help my hair color last longer?

A: Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Q&A

Showing 4 out of 4 Questions
Q
Do you shampoo and condition and then apply or just shampoo and apply the masque?
Asked by Bailey
Official Answer By Joico - Brand Engage
Hi Bailey! Thank you for your question. We would recommend using the Defy Damage Protective Masque in replacement of the Defy Damage Protective Conditioner. Use 1-2 times weekly. For best results, leave on for 3-5 minutes. Rinse. We think you’ll love it! ✨💕Was this answer helpful to you
Q
is this a good product for heat damaged hair?
Asked by halle
Official Answer By Joico - Brand Engage
Hi Halle! Thanks for asking. The Defy Damage Protective Masque or the K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment would be a great choice based on what you have shared. Hope that helps! ✨💕Was this answer helpful to you
Q
Is this product protein rich, or better for focusing on hydration. (I'm concerned about protein overload making my hair brittle.)
Asked by BritishGal
Official Answer By Joico - Brand Engage
Hi BritishGal! Thanks for asking! With Joico there is no way to over proteinize the hair. We have a unique molecular blend of amino acids as the correct weight and size for the hair. The blend fits perfectly like a puzzle. Anything the hair does not need, rinses away when you rinse the product. If you are looking for more hydration the HydraSplash Hydrating Gelée Masque or the Moisture Recovery Treatment Balm, may be a better option for you. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Do you use conditioner after your rinse the masque out?
Asked by K
Official Answer By Joico - Brand Engage
Hi K! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

24 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
1Deep Conditioning
1Smells Nice
1Adds Shine
1Detangles
1Gentle
Cons
No Cons
Best Uses
1Curly Hair
1Deep Conditioning
1Dry Hair
1Fine Hair
1Thick Hair
Describe Yourself
1Long thick and wavy hair
1Beauty Conscious
Hair Type
1Wavy Hair
Most Helpful Positive Review
I will buy this product again and again.

Joico's Defy Damage Mask is a Fantastic product. In 57 years old and color my hair every 4 to 6 weeks faithfully. My hair is dry and damaged and Defy Damage Mask is everything. It leaves my hair so silky and soft. It takes care of all the frizzieness. I love this product. I highly recommend and will...

Versus
Most Helpful Critical Review
it's ok

I felt as if it weighed my hair down. it has great reviews but I guess it's not for everyone!

24 results

WOW

Submitted 5 months ago

By Elle

From California

If I could give 10 stars I would. I have thick type 2A/2B hair prone to a bit of frizz and dry ends. This stuff is what dreams are made of. My hair is so soft and smooth and im so happy

Was this review helpful to you?
it's ok

Submitted 6 months ago

By Liz

From Georgia

I felt as if it weighed my hair down. it has great reviews but I guess it's not for everyone!

Was this review helpful to you?
Amazing!!!!

Submitted 7 months ago

By Sy

From Virginia

I have 4b/c textured hair. I blow-dry and flat iron my hair weekly on my own. I book a silk press once a month at the salon. My hairstylist recommended this to me. My hair is so soft and silky. My hair is growing healthier and easier to mainrain.

Was this review helpful to you?
Great product that works

Submitted 1 year ago

By Deb

From Houston TX

This product worked after just one use. I have very dry bleached hair. It made my hair very soft and look healthier. Smells great too.

Was this review helpful to you?
Amazing

Submitted 2 years ago

By Jennifer

From Riverside,CA

Verified Buyer

Love this product ! I apply after shampooing then get the water off of my hair and towel dry till damp then apply this and follow up with heat protection and blow dry it takes away my frizz and adds shine !

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?