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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair’s resistance to damage
- Leaves hair soft, shiny and healthy
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse.
Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Do you shampoo and condition and then apply or just shampoo and apply the masque?
- Asked by Bailey
- Official Answer By Joico - Brand EngageHi Bailey! Thank you for your question. We would recommend using the Defy Damage Protective Masque in replacement of the Defy Damage Protective Conditioner. Use 1-2 times weekly. For best results, leave on for 3-5 minutes. Rinse. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
is this a good product for heat damaged hair?
- Asked by halle
- Official Answer By Joico - Brand EngageHi Halle! Thanks for asking. The Defy Damage Protective Masque or the K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment would be a great choice based on what you have shared. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is this product protein rich, or better for focusing on hydration. (I'm concerned about protein overload making my hair brittle.)
- Asked by BritishGal
- Official Answer By Joico - Brand EngageHi BritishGal! Thanks for asking! With Joico there is no way to over proteinize the hair. We have a unique molecular blend of amino acids as the correct weight and size for the hair. The blend fits perfectly like a puzzle. Anything the hair does not need, rinses away when you rinse the product. If you are looking for more hydration the HydraSplash Hydrating Gelée Masque or the Moisture Recovery Treatment Balm, may be a better option for you. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Do you use conditioner after your rinse the masque out?
- Asked by K
- Official Answer By Joico - Brand EngageHi K! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Curly Hair
- 1Deep Conditioning
- 1Dry Hair
- 1Fine Hair
- 1Thick Hair
Describe Yourself
- 1Long thick and wavy hair
- 1Beauty Conscious
Hair Type
- 1Wavy Hair
Most Helpful Positive Review
I will buy this product again and again.
Joico's Defy Damage Mask is a Fantastic product. In 57 years old and color my hair every 4 to 6 weeks faithfully. My hair is dry and damaged and Defy Damage Mask is everything. It leaves my hair so silky and soft. It takes care of all the frizzieness. I love this product. I highly recommend and will...
Most Helpful Critical Review
it's ok
I felt as if it weighed my hair down. it has great reviews but I guess it's not for everyone!
24 results
WOW
If I could give 10 stars I would. I have thick type 2A/2B hair prone to a bit of frizz and dry ends. This stuff is what dreams are made of. My hair is so soft and smooth and im so happy
it's ok
I felt as if it weighed my hair down. it has great reviews but I guess it's not for everyone!
Amazing!!!!
I have 4b/c textured hair. I blow-dry and flat iron my hair weekly on my own. I book a silk press once a month at the salon. My hairstylist recommended this to me. My hair is so soft and silky. My hair is growing healthier and easier to mainrain.
Great product that works
This product worked after just one use. I have very dry bleached hair. It made my hair very soft and look healthier. Smells great too.
Amazing
Verified Buyer
Love this product ! I apply after shampooing then get the water off of my hair and towel dry till damp then apply this and follow up with heat protection and blow dry it takes away my frizz and adds shine !
