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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.
Benefits
- Cleans
- Thickens
- Volumizes
- Dissolves excess oil.
- Lifts the roots.
- Plumps each strand for weightless, long-lasting body.
Features
- Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands.
- This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
- PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair.
- FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
- IDEAL FOR:
- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
- Safe for color-treated and chemically treated hair.
Research Results
- *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses):
- 84% of women said their hair felt thicker.*
- 87% of women said their hair had more body.*
- 86% of women said their hair looked fuller.*
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it safe to use on color-treated hair?
- Asked by Sarah
- Official Answer By Virtue - Brand EngageHi! Yes, all Virtue products are color-safe. Our Full Shampoo is great for a gentle and effective clean with light hydration. Perfect for anyone seeking volume without drying or stripping moisture from the hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Straight Hair
- 2Wavy Hair
Most Helpful Positive Review
Love this shampoo
My hair has always been fine but now that I'm 58, on hormones and thyroid meds, my hair is thin. I first tried Full shampoo almost a year ago and didn't notice a change in my hair. I was given another bottle in May and tried it again. I was amazed. My hair was more full and manageable within a week ...
Most Helpful Critical Review
Pump bottle can't recycle
I'm really torn on this shampoo. On the one hand, it's a good and high quality shampoo if used daily, although it would not sufficiently clean very dirty or oily hair. I wouldn't dream of using this to wash two-day or three-day old hair, as it wouldn't be up to the task unless I lathered up and wash...
903 results
Do not recommend for those with sensitive scalps
I loved the smell of this product. My sensative scalp could not handle all the chemicals. It caused my scalp to itch and i had substancial hair loss from continued use of this product. If you have sensativities to chemicals or hair products I do not recommend trying this shampoo or conditioner.
Run
I have really thin, ultra fine hair. My pont tail is the size of a penny, and thays being nice. I bought this shampoo in hopes of thickening my hair but in turn it only made clumps of what little hair i have fall out. I switched to a different shampoo and have minimal shedding now.
very happy with this shampoo
Reviewed at
I've used this shampoo and the conditioner for several years and I like them a lot
Volume noticeable after first use!
Reviewed at
Gives volume from first use!
No volume
This smells good but it's hard to rinse out and didn't give me any volume. Pretty expensive too.