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In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
Intensify your eyes with Persona's creamy 24 HR Waterproof Eyeliner that glides on smooth for all-day to all-night wear. Featuring a smooth, blendable formula, it's ideal for both the lash line and the waterline.
Benefits
- Smudgeproof, waterproof, long-lasting wear
- Rich pigmented color
- Smooth blendable formula
- Ideal for both the lash line & waterline
- Vegan
- Made with love in the USA
Use the creamy eye pencil to precisely line your eyes or smudge them during the first 30 seconds of application for a more smokey look.
Plum: Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. May Contain: Iron Oxides (Cl 77491, Cl77499, Cl 77492), Titanium Dioxide (Cl 77891), Mica (Cl 77019).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Showing 1 out of 1 Questions
- Q
When are u restocking this product I want it!!!!! I was going to place an order and it disappeared from My bag 😕so sad!!! Please let me know when this will be back in stock as you all only sell it online 😞😭😭
- Asked by Gaby
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at [email protected] for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Waterline
- 1Upper waterline
- 1Eyeliner for someone without oily lids
- 1Everyday
- 1Smoky Look
Describe Yourself
- 1Classic Style
Most Helpful Positive Review
Wow! I am impressed!
I bought only 1 of these during the 21 Days of Beauty and I wish I had bought more! This is a great eyeliner! I can apply it and have time to smudge it out and then it is there all day! I wear it around 12-14 hours a day and it looks just as good at night as it did when I put it on that morning! I w...
Most Helpful Critical Review
Why the hype?
Not sure what the hype is about this eyeliner. The only good thing about it is that it barely budges, which is also a bad thing because it doesn't blend. It did not apply smoothly and was extremely difficult to apply to my eyelid. Forget about the waterline….impossible. This eyeliner is dry and hard...
131 results
Best eyeliner I ever used!
This is for real!! Ive tried so many different eyeliners, liquid ones like KVD, gel ones like bobbi brown's, and eyeliner pencil for PiXi, Lancôme, revlon, stilla. Yes they all smudged, my eyes are quite esay to get oily, only this one!! OMG!! This one is sooo good! I put my eyeliner on my upper lash and these nothing getting on my lower lash line at the end of the day, love love love!
Best eyeliner!!!
I'm in love with this eyeliner!! I've been using urban decay eyeliner for years (I used it for waterline) and I'm always trying to find something less expensive but with the same quality as UD and I finally did !!! This persona eyeliner is fabulous, not only does it has great pigment but also lasts you all day without smudging, even if you sweat or get wet!! From now on this will be my favorite ( I bought "stone" it's a beautiful metallic brown color)
Mixed reviews
I bought three different colors of this, but the brown won't twist up. Doesn't come out at all. Love the color and it stays all day. Just wish it would twist up to revile the product.
plum personality eyeliner
love the Plum color , glides smoothly twister on bottom does not work- cannot shapen- used 4 times and cannot shaŕpen
Great
A great waterproof eyeliner, does not smudge on my hooded eyes.